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Promotions Manager
The E.W. Scripps Company
Tucson, AZ, United States
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Description
KGUN, Tucson's ABC affiliate, is seeking a Promotions Manager.This position will manage a team of Creative Services Producers ensuring the highest quality news topical, image, and commercial production products. Apply if you are an energetic and deadline oriented marketing team player who has a love for video, writing, and a passion for television news. The qualified candidate must be driven to win, be a self-starter, innovative, and creative.
Key Activities
• Manage daily promotional efforts and oversee writers/producers, coordinators and interns.
• Work with Creative Services Director to coordinate all "outside media" efforts including radio, print and related support materials required by news, sales and other sources.
• Develops strategic plans for on-air promotion based on research and / or direction from Creative Services Director.
• Write, produce and edit promotional spots.
• Review all daily topical promotions and attend meetings as needed.
• Review logs on a daily basis: fill as needed.
• Coach and mentor Marketing team
• Ensure all creative messaging reflects our strategic plan (news, promotions, radio/cable/online/social media advertising, sales and community projects
• Create bold and unique research-driven news image campaigns
• Assist with the implementation of digital and traditional marketing plans (online, social medial, on-air, radio, cable, outdoor, etc.
• Enforce consistent branding and graphics usage
• Coordinate staff for promotion events in community.
• Perform other duties as assigned by the Creative Services Director
Education & Experience/Certifications
• Bachelor's degree in Marketing, Journalism, Communications and/or marketing or equivalent work experience
• Minimum 5 years progressively responsible multimedia creative/management experience in the areas of promotion, production and/or creative services for medium to large market as well as broadcast experience with a strong emphasis in creatively marketing to audiences in the world of social media.
Skills & Abilities
• Must be proficient at non-linear editing skills
• Strong written and verbal communication skills
• Knowledge of social media marketing concepts, including posting on social media platforms
• Detail-oriented, able to provide complete follow-through on responsibilities without supervision
• Must be able to manage multiple projects; possess a keen eye for graphics and visual storytelling
• Ability to sit/stand/walk for extended periods.
• Must be able to lift up to 75 lbs.
• Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required
About Scripps
The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of television, radio, and digital media brands. With 33 television stations, Scripps is one of the nation's largest independent TV station owners. Scripps runs an expanding collection of local and national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Midroll Media; and fast-growing national broadcast networks Bounce, Grit, Escape and Laff. Scripps produces original programming including "Pickler & Ben," runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
Candidates offered a position of employment must successfully pass a drug and background screen.