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Coordinator, TV Digital Marketing
Sony Pictures
Culver City, CA, United States
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Coordinator, TV Digital Marketing
The Franchise Marketing team positions, launches, sustains and builds SPT brands across all traditional and emerging platforms. Franchise building and consumer activation is key to driving business results throughout the multi-windowed lifespan of a series.
The Coordinator of Digital Marketing reports to the Director of Digital Marketing and is responsible for partnering with the Franchise Marketing team to develop, create and support digital and social marketing initiatives for Sony Pictures Television properties to ensure tune in and buzz around the shows.
RESPONSIBILITIES:
• Compile and distribute daily, weekly and monthly social reports on show and talent handles
• Perform social audits on show and talent handles
• Capture content during events (Facebook Live, Instagram stories, Live Tweeting, etc.)
• Be comfortable working with talent (celebrities) and their management teams to get social media requests fulfilled for shows
• Research new vendors/agencies in order to bring innovative strategies to SPT properties
• Perform ad hoc research; i.e. research competitive campaigns, digital marketing initiatives, latest digital/social media companies
• Create and maintain show social profiles
• Monitor mentions, identify social buzz, and help ideate content that will support key social KPIs
• Support, extend and enhance the distribution partner’s (i.e., network’s and streaming services) initiatives. Manage relationships with marketing and non-marketing peers distribution partners (i.e., Broadcast, Cable and Digital Networks) to ensure that all potential partnership and support opportunities are realized to maximize ratings, viewership and buzz.
• Partner cross promotional posts in the downstream windows (music, home entertainment, etc.)
• Whitelist and verification of Talent and show handles
• Manage creative asset toolkits for talent and show producers
• Help concept and execute on ideas for how to engage fan community members and gain new fans
• Identify and work with social influencers for shows
• Create and maintain an overall Sony Pictures Television social calendar
• Provide administrative support including answering phones, coordinating messengers/mailings, submitting expenses, organizing travel, processing invoices, maintaining budgets
REQUIREMENTS:
• A minimum of 2 years of experience working in digital entertainment marketing preferred.
• Avid user of social networking sites including Twitter, Facebook, Snapchat, Instagram, Pinterest, Reddit and Tumblr with solid understanding of the current feature set of each platform
• Skill with Photoshop, Illustrator, video editing software and other creative tools a plus
• Ability to analyze and learn from reporting data and insights
• Deep understanding and passion for the entertainment, television, and digital industries
• Excellent communication, interpersonal skills and keen attention to detail
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
USA - Culver City - Studio Lot - Jack Cohn Bldg