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Analyst - Performance Marketing
Ticketmaster
Hollywood, CA, United States
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Job Summary:
Who we are.
We’re fans who help fans everywhere get in to the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time. And we think that’s pretty amazing. If you’re passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Why you should work with us.
Our biggest investment is in our people. We offer comprehensive health benefits and 401k matching, student loan assistance, plus career-boosting opportunities like tuition reimbursement and targeted development sessions to help all eligible employees thrive. At Ticketmaster, expect the fast-paced excitement of a startup with the rock-solid support from an industry leader – with plenty of ticket perks on the side.
See what it’s like working at Ticketmaster.
The Role
The Performance Marketing Analyst will play an active role in the management of digital campaigns through programmatic and direct media buys - including campaign builds and tracking, creative strategy and testing, optimizations and analyses. The ideal candidate will have an entrepreneurial spirit who is creative, solution-oriented, and resourceful.
Responsibilities:
• Own trafficking of assets for campaign launches by reviewing creative, tracking and pixels/tags and maintaining flight dates to confirm proper campaign execution
• Continually run reports and proactively find opportunities to optimize campaigns by diving into analytics and trends
• Support channel test and learn agenda by creatively developing test ideas based on observations
• Build materials to summarize campaign performance and recap channel initiatives
• Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on campaign strategy and performance
• Build relationships and work effectively alongside vendors to ensure campaign success
• Conduct competitive research
Requirements
• Bachelor’s degree in Marketing, Communications,
• Ideal candidate will have 2+ years of DoubleClick Campaign Manager, trafficking creative assets, and/or Programmatic/Trading Desk experience
• Experience with direct response campaigns a plus
• Analytical mind with experience diving into large datasets and using data to tell a story to internal and external stakeholders
• Can manage multiple campaigns simultaneously with ability to prioritize
• Proactive in catching issues and troubleshooting solutions before they escalate
• Fiercely organized and detail oriented
• Strong knowledge of Excel pivot tables, lookups, and graphs
• Passion and knowledge of the media space including marketplace trends
• Comfortable coordinating with cross-functional teams
Equal Employment Opportunity
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.