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Senior Search Strategist
Mullen
New York, NY, United States
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We are looking for a Senior Search Strategist to join our New York City Strategic Planning team.
The Senior Search Analyst will be responsible for:
• At least 1-2 years of experience activating Paid Search and Social campaigns.
• Provide day-to-day implementation, optimization and upload of client campaigns through direct input
and guiding junior staff.
• Interpret performance reports to provide actionable insights and analysis.
• QA of Assistant Strategist uploads in order to ensure consistency and accuracy.
• Experience mentoring and fostering the development of junior staff.
• Responsible for daily, weekly and monthly pacing and management of budgets.
• Liaise with vendors and 3rd party reps to maintain and develop relationships and build knowledge of
new features and betas.
• Assist and attend weekly calls, meetings, and QBRs as required.
• Liaise with other channels.
• Build strong relationships with clients and across other teams.
• Ability to manage multiple projects, drive to completion, and deliver effective results.
• Well versed in client KPIs, ranging from branding to direct response.
• In-depth understanding of Paid Search and Social campaign management and optimization practices,
and advanced tactics.
• Strong organizational skills, detail orientated and project management ability.
• Analytical mindset, with the ability to identify trends and insights through data analysis.
• Strong skills within Google AdWords, Bing Ads, and Facebook Ads Manager.
• Experience with Paid Search Platforms such as DoubleClick and Kenshoo preferred, but not required.
• Google Certification (Fundamentals), Analytics and AdWords Certification required.
• Facebook Certification is a huge plus.
Requirements
You must be eligible to work in the United States to be considered for this role.
This contractor and subcontractor shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.