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Marketing Database Analyst
Elsevier
New York, NY, United States
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The Marketing Database Analyst position is a part of the Marketing Effectiveness and Operations team responsible for supporting our customer and marketing data strategy, enhancing our marketing database, & support the management of data operations process to enable required audience segmentation. Support the department manager in data governance, ensuring compliance with data protection and GDPR guidelines. Collaborating with IT and outside vendors as needed.
Responsibilities:
Supports data management strategy, maintain marketing database, & manage data operations process to enable required audience segmentation
Improve database quality and quantity, data integration for 360-degree customer view
Supports the department manager in designing, developing and maintaining datasets and makes them available in marketing automation platforms.
Supports projects to improve database
Quickly understands internal systems, tools and data to the extent required to perform the job.
Supports departments manager with data governance, ensuring compliance with data protection guidelines, GDPR and other technical and legal guidelines
Data quality management/hygiene, identifying sources and opportunities for improved targeting, and other related tasks.
•Good business judgment and ability to recognize business implications of data.
• Must have effective oral and written skills, including use of compelling visuals to effectively communicate challenging or technical concepts.
• Proficient with Microsoft Office Suite
• Proficient in SQL, Oracle database, OBIEE
• Data segmentation
• Enables reporting, measurement & analytics
• Utilizes Analysis for business advantage
• Bachelor’s degree or related experience
• Minimum of 2 years of experience in marketing reporting - customer segmentation, marketing metrics or related areas
• Expert knowledge of Microsoft Office Suite
• Working knowledge of Adobe Campaign or simular Marketing Automation Platform,
• Experience with Business Objects, Business Intelligence,
• Experience with Tableau Developer and Tableau Server
• Experience with SQL and MySQL database
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Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.
Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray’s Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.
Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.