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Strategic Director
Added Value
Los Angeles, CA, United States
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STRATEGIC MARKETING THAT WORKS
Strategic Director
Los Angeles, CA
This is an exciting challenge for someone looking to play a central role in our Insights team, inspiring, creating and delivering what our clients truly value: strategic marketing inspiration.
As part of the Kantar Added Value Insights team, the Strategic Director will work with some of the world’s most iconic brands helping them across the breadth of their advertising and marketing communications programs . As Strategic Director, you will be in a highly visible role, engaging clients and managing delivery of actionable insights.
At Kantar Added Value, we help world-famous brands champion issues and deliver experiences that customers genuinely want to engage with. A creative marketing consultancy with offices in 9 countries, our strategic marketing insight adds value to different businesses and inspires new thinking to transform brands and shape the world we live in. Join us and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.
KEY OUTCOMES
• Playing an integral role in helping clients improve the impact of their brand and advertising communication programs
• Leading all aspects of quantitative advertising testing and/or brand tracking projects and ad hoc requests from design to execution to analysis and delivery
• Being a primary contact for key Kantar Added Value clients, forging client relationships as a ‘go-to’ person
• Presenting our work in a confident and compelling manner, while utilizing creative storytelling skills
• Mentoring and developing junior talent
CAPABILITIES
• Solid understanding in Quantitative methodologies and analytical frameworks
• Understanding of the role brands play in people’s lives and the ability to translate this into action
• Connected to latest thinking in the research and marketing worlds, always seeking inspiration from other knowledge sources
• Superior attention to detail and the ability to work in a fast-paced, deadline-driven environment
• Thrives on working as part of an enthusiastic and energetic team, inspiring others and keen to learn new skills from other disciplines to drive thinking further
JOIN US
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.