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Director of SEO / Web Product
Starz Entertainment
Los Angeles, CA, United States
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The ideal candidate will have proven experience leading web products and SEO optimizations, especially in a mobile-first environment, driven by an analytical, data- backed approach. This position reports directly into the VP & Head of Product.
Responsibilities
The Director SEO/Web Product will be responsible for setting and executing against subscriber acquisition targets through organic/owned web properties, and communicating plans and progress to the executive team.
• Prioritize and oversee the execution of a web and SEO roadmap
• Align key stakeholders and the executive leadership team on vision and strategy, while serving as the SEO evangelist
• Assess opportunities by comparing the STARZ’s web experience and keyword performance to best-in-class experiences
• Use research, direct customer observation, user feedback to identify and improveour user funnel
• Design test variations and parameters to get proper information on path forward
• Translate your strategic vision into detailed requirements and specifications for development
• Work closely across functions from dev to marketing to bring the organization along on defining and executing against enhancements
• Approve implementation details and priorities with Engineering, subsequently work with the PMO to ensure project timelines are in track with vision
• Work with analytics to measure test results and document learnings for future decisions
• Drive continuous improvement in mobile acquisition, conversion, engagement, and retention metrics on starz.com properties
• Oversee agency relationships and performance
• Develop junior level talent in the PM group, assist the VP in hiring and task management
Required Skills:
• MS / BS in computer engineering or equivalent preferred
• Experience working with marketing, engineering and leadership teams
• 4+ years in product management for web properties
• In-depth Web knowledge - SEO, Analytics, search rankings, monitoring, keyword research, site auditing methods, social media optimization and link building
• Experience analyzing search results and site behavior via Google Analytics, Optimizely and other specialist software, Optimizing websites, acquisition funnels, and landing pages
• Knowledge of video search, blogging, web usability, site design, conversion rates, geo targeting, and ranking methods etc
• Working knowledge of XML, HTML, JavaScript, data feeds, web services/APIs
• Proven track record of managing product and feature lifecycles
• Exceptional communication, presentation and interpersonal skills
• Ability to write and review requirements
• Experience problem solving and making independent decisions
• Solution-oriented, highly motivated, and proactive self-starter
• Excellent communication and organizational skills, ambitious, and self-sufficient
• Experience developing hypotheses, gathering feedback and A/B testing
• Comfortable working in an execution focused, fast paced environment balancing multiple projects and priorities balancing short-term goals and long-term vision for the team
STARZ (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service.
STARZ is the ultimate destination for obsessable TV, movies and more. Characters who pull you in and stories that stay with you. From bold Original Series to the best movies, whatever you love, STARZ ignites your passions.
STARZ offers a competitive compensation package and an attractive benefits program to all eligible employees including a variety of healthcare plans, dental and vision insurance, 401k, life/disability insurance. Eligible employees will enjoy paid time off in the form of vacation and company holidays.
STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.