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Marketing Director
Entercom Communications Corp.
Portland, OR, United States
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About Us:
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 100 million people each week through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio.
Description:
The Marketing Director manages the Promotions department for all Entercom Portland radio stations by anticipating and planning for all activities/events with enough time to execute with excellence and communicate with all parties involved. Reports to the Marketing Director.
Responsibilities include:
• Manage the promotion budget and expenses. Track monthly expenses and adhere to expense guidelines. Acquire bids and pre-approval on all major expenses.
• Development and maintain our listener database and related promotional activity.
• Manage and maintain inventory of prizes and other giveaways; and document all prizes and contesting through VCreative Promo software. Manage Trade as it applies to contesting and prizes for events and remotes. Upkeep of contest files.
• Manage all stations’ promotional calendars to include all station activities.
• Planning and coordination of major Promotions from beginning to end by working closely with Sales Managers, Digital Producer and Program Directors to include scheduling and coordinating execution of on air contesting and on the street marketing.
• Ensure the proper outside image of all Entercom Portland stations, i.e. appearance of promotion staff, signage, and station presence.
• Develop, create, and brainstorm promotions with sales department to ensure that Entercom Portland maintains and increases share of business. Schedule on-air sales promos.
• Recap sales and station promotions within 5 days of completion with proof of performance documentation.
• Oversee Promotions Assistants in all facets, including training staff to execute promotions and events; and creating a system of accountability.
• Protect the company through strict adherence to signed agreements of all station promotions and events, serving as Legal Liaison to insure that all corporate legal requirements are met. Adherence to all FCC rules as well as Entercom regulations regarding contesting to include writing all rules for all contests.
Qualifications:
Requirements
• 3 years relevant experience required
• Can- Do attitude a must
• Ability to multi task and work under deadline
• Excellent organizational skills
• Attention to detail a must
• Leadership skills a must
• Excellent follow-through and initiative
• Strong written and verbal communication skills
• Strong computer proficiency-Excel, Word, etc – a must
EEO Statement:
It is the continuing policy of Entercom Communications Corp. to afford equal employment opportunity to qualified individuals regardless of their race, color, religion, sex, or sexual orientation, gender identity, national origin, age or physical or mental disability, veteran or disabled veteran status, and to conform to applicable laws and regulations. We solicit assistance on these openings and future openings. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.
First/Mid Level Officials and Managers