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Search Engine Marketing Account Manager
Entercom Communications Corp.
Denver, CO, United States
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About Us:
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 100 million people each week through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).
Description:
Are you passionate about being a part of something innovative? Do you have a great attitude and are you comfortable with a fast-paced and collaborate work environment? If so, then join our team!
Entercom’s Smart Reach Digital Agency is seeking a Search Engine Marketing (SEM) Account Manager. The qualified candidate will be responsible for monitoring and analyzing clients' digital advertising campaigns on a regular basis as well as serving as the primary contact with the sales team and vendors for keyword research in generating campaign budget estimations. The individual will work directly with the Product Management and Operations teams and deal primarily with paid search, display, and email campaigns.
If you have experience with SEM Marketing and have worked on and executed campaigns, then read on!
Responsibilities Include:
• Digital advertising campaign fulfillment and performance monitoring and analysis
• Utilize tools to provide accurate and custom estimates of campaign potential to sales team as they approach clients to pitch our SEM products.
• Internal and external partner communication relative to landing page improvement suggestions, and email optimization to maximize campaign performance
• Construction and optimization of ad campaigns and associated creative
Qualifications:
• Minimum of 1 year of paid search experience
• Ability to work cross-functionally with internal teams and manage multiple projects simultaneously in order to meet goals
• Basic knowledge of AdWords, Bing Ads, or other SEM user interface platforms
• Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
• Exceptional analytical, verbal, and written communication skills
• Google AdWords certified or become certified within 6 months of hire date
Required experience:
• Digital Marketing experience: 1-2 years
EEO Statement:
It is the continuing policy of Entercom Communications Corp. to afford equal employment opportunity to qualified individuals regardless of their race, color, religion, sex, or sexual orientation, gender identity, national origin, age or physical or mental disability, veteran or disabled veteran status, and to conform to applicable laws and regulations. We solicit assistance on these openings and future openings. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.
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