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Show Coordinator
Penton Media, Inc.
Irving, TX, United States
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Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.
The Global Exhibitions Division organizes transaction-oriented Exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face to face, build relationships and conduct business. Informa has a portfolio of more than 200 Exhibitions, serving a number of core verticals, including Property & Construction, Health & Nutrition, Beauty, and Pop Culture.
Job Scope: This position will support tasks on all shows, but will maintain a heavier focus on marketing during certain parts of the year. This position involves working with various team members, in a strong team environment, while coordinating priorities and managing workload with the two show managers. Priorities will be based on needs of show at the time with tasks potentially changing daily based on time of year.
Responsibilities (Marketing):
• Support marketing managers by learning/utilizing software and systems to develop materials within websites, Eloqua emails, Adobe products, etc. Tasks to be assigned based on skill level and progression of ability.
• Develop new avenues of outreach for audience development.
• Work with show managers and marketing managers on barter/partner outreach and fulfillment.
• Work with team members on growing social networking aspects of marketing plans including posting to Facebook, Twitter, and YouTube
• Assist in public relations activities including maintenance of advertising trade calendar and providing content for traded newsletters and banner ad production.
• Assist with content development for print, web, email via proofreading and editing.
• Develop industry knowledge via analysis/tracking with regard to source codes.
• Assist in the development of and coordinate distribution of show surveys.
• Monitor e-mail boxes on a regular basis and distribute incoming materials and requests.
• Assist marketing in proofing all marketing materials for attendees & exhibitors.
• Assist marketing with attendee and exhibitor mailings.
Responsibilities (Sales):
• Research vertical markets for prospecting new customers with initial contact to determine viability.
• Maintain database with updating contacts and adding prospects. Become familiar with Salesforce and the transition from Sales Logix to support sales with data entry and extraction.
• Develop ongoing reports required of Show Managers for Director.
• Travel to team shows and other Informa events, as required.
Requirements:
• Experience or familiarity with updating content and maintaining websites, preferred on Adobe Experience Manager platform.
• Knowledge of or familiarity with email systems (Eloqua) with the ability to learn and create emails, segments, and multi-step campaigns.
• Proficient on Adobe product suite including InDesign, Photoshop, and Acrobat.
• Up-to-date on use of social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Proficient in Microsoft Office including Outlook, Excel, Word, and PowerPoint.
• Must have superior attention to detail and the ability to juggle multiple project deadlines efficiently.
• Must be extremely flexible to adjust priorities frequently.
• Must be comfortable on the phone with calls of introduction.
• Excellent customer service and organizational skills required.
• High level of proficiency in the use of standard computer software including Word and Excel spreadsheets.
• Project oriented with superior attention to detail and outstanding organizational and prioritization skills.
• Excellent written and verbal communication skills with a higher level of written skills required to support marketing.
• Strong team player who interacts well with external clients, vendors and internal teams.
Informa Exhibitions U.S., Construction and Real Estate offers a competitive compensation package including excellent benefits and matching 401k plan as well as generous time off.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.