This job has expired, please see additional jobs below
Digital Campaign Manager
Townsquare Media
Buffalo, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Summary
Collaborative role with the sales floor and Account Management team. This position reports to the Digital Sales Manager and is responsible for the design, implementation, optimization and reporting of digital campaigns.
Responsibilities
Ad Creation: while this role does not personally build banner ads, this person must have an understanding of programmatic ad units and ad design. This person will help the sales team by coordinating ad creation with our art team and make sure that the creative matches the campaign.
Campaign Build: Works closely with Account Managers, Buyers and Sales team to ensure campaigns are set up properly within Appnexus (DSP). Provides guidance and manages the completion of open items prior to campaign launch
Campaign Optimization & Reporting: Uses the reported metrics as well as Google Analytics and other resources to produce a client facing ‘story’ that explains campaign performance. You will also provide suggestions for campaign optimizations based on this data and act as a resource to Account Executives in your market.
Support: Monitors campaign life cycle and updates sales team as campaigns approach renewal/expiration/launch
Presale: Resource to sales team, helps pull Search estimates, User segments, etc.. through our various systems (AppNexus, Google Analytics, MatchCraft)
Qualifications
• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator
• Adept in Microsoft Office Suite; familiar with demand side platforms (DSP), DFP, vCreative, Google Analytics or demonstrates ability to learn new systems quickly
• Assumes responsibility & accountability for assignments and tasks
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• 3+ years’ experience in digital advertising
Work Experience
• 3+ years’ experience
Education
• 4-year college degree or comparable work experience
About Us
Townsquare Media Group is a diversified media, entertainment and digital marketing services company that owns and operates radio, digital and live event properties. The Company specializes in creating and distributing original entertainment, music and lifestyle content. Its assets include 309 radio stations and over 325 local companion websites in 66 small to mid-sized markets, a national portfolio of music and entertainment digital properties reaching over 50 million US unique visitors monthly, including Taste of Country, XXL Mag, Diffuser.fm, Ultimate Classic Rock, Loudwire, The FW, GuySpeed, ScreenCrush and PopCrush, approximately 550 live music and non-music events annually, and Seize the Deal, an E-commerce business. Additionally, Townsquare also operates Townsquare Cares, a non-profit organization that seeks to better the lives of troops and their families.
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.