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Director, Product Marketing
Skyword
Boston, MA, United States
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Skyword is looking for a Director of Product Marketing who will be responsible for driving and managing the organization's product marketing efforts for its SaaS content marketing platform. He/she will partner with product management, customer success, and sales. He/she will report directly to the Chief Marketing Officer.
Responsibilities
• Understand buyers’ needs, customer feedback, and competitors to help form product priorities and shape roadmap
• Develop product messaging and positioning
• Develop the go-to-market plans for product releases and integrations including pricing strategy
• Lead the creation of product collateral including sales presentations, solution briefs, blog posts, and product videos
• Working with product marketing manager, provide ongoing competitive analysis, positioning, and market intelligence including regular updates to battle cards and sales tools
• Manage relationships with research analysts ensuring that they understand product strategy and getting their input on roadmap features and functionality
• Support sales team during all stages of the sales cycle including translating product features into effective solutions and customer success stories
Job Requirements
• 5+ years product marketing experience
• Experience with enterprise marketing software
• Demonstrated ability to bring new product to market
• Strong knowledge of B2B marketing, software-as-a-service, and the digital marketing ecosystem is a significant plus
• Demonstrated success in working within cross functional teams
• Excellent writing, analytical, and communications skills
• Strong managerial and interpersonal skills
• Bachelor Degree in Marketing or other related discipline
• MBA a plus
Compensation and Benefits
Competitive salary; medical, dental, life, and disability insurance plans, 401(k) plans with employer match; three weeks paid vacation; 11 paid holidays and an open, friendly work environment
About Skyword
Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence. Skyword is a privately held company headquartered in Boston, MA, with an office in Pittsburgh, PA.
Skyword is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.