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Senior Media Planner, Programmatic
Mullen
Los Angeles, CA, United States
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We are looking for a Senior Media Planner, Programmatic to join our Los Angeles MediaHub team.
Candidate will be responsible for helping to develop strategy, analysis, and execution of all digital performance campaigns with the goal of driving qualified incremental reach, traffic, and leads, to the brand's app and dotcom businesses. Areas of responsibility will include digital display, mobile, video, programmatic advertising, social media, and big data. This role has a heavy focus on identifying audience segmentation and targeting opportunities. Key is communicating strategic and tactical recommendations, as well as, performance results to executive stakeholders.
Requirements
• Four year degree.
• Minimum 15 months experience as a Media Planner.
• Proficiency in excel.
• DCM (DoubleClick) experience is a must.
• Mine advertising and business data for relevant and actionable insights.
• Online media trafficking knowledge required.
• Knowledge and experience with DMPs, Dynamic Creative and DSP's are required.
• Digital Attribution experience is preferred.
You must be eligible to work in the United States to be considered for this role.
This contractor and subcontractor shall abide by the requirements of 41 CFR ?? 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.