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Manager, Community and User Acquisition
Viacom
Los Angeles, CA, United States
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Overview and Responsibilities
South Park Digital Studios is searching for an experienced, passionate Community & User Acquisition Manager with extensive experience in social media, television, web, and mobile games. The ideal candidate must be a highly collaborative, global-minded, data driven and analytical number-cruncher who can independently manage multiple advertising campaigns. This role is well suited for an analytically strong, self-starter who is creative, strategic, tactical, and comfortable working under tight deadlines in a fast-paced environment. The Community & User Acquisition Manager is responsible for working with stakeholders and partners to create, maintain, organize and track the online presence of South Park as a brand – across all social media, on the South Park websites, and various initiatives with the television series and parent network.
RESPONSIBILITIES:
• Proven experience to build, launch, optimize and scale paid and organic campaigns globally, across multiple targets, demographics and geography
• Ability to develop creative and innovative solutions for customer acquisition to achieve results through a metrics-driven approach to problem solving and constantly improve UA strategy
• Develop A/B testing programs to maximize acquisition efforts and ROI
• Work closely with regional teams and partners to implement localized and global strategy by market
• Able to effectively communicate with partners to efficiently drive campaign performance
• Conduct analysis to determine value of acquisition efforts and optimization
• Aptitude to work outside of your comfort zone and get things done quickly
• Update, maintain, and write new copy for the South Park blog, community forums and wiki
• Curate, schedule and maintain collections of clips and episodes for use on-site, and with partners
• Assist with interactive experiences with fans, such as sweepstakes, contests, on-the-ground activations, and Live-Tweet events while the series is in production
Basic Qualifications
• 3 to 5 years work experience in Media, Entertainment, Gaming and/or Social Media
• Experience working in a metric-driven role focused on ROI & LTV
• A. Degree preferred. Emphasis in Marketing, Finance, Gaming and Social Media
Additional Qualifications
• Expertise in writing engaging copy and proofreading
• Expertise in Google Docs, FileMaker Pro and MS Office Suite
• Proficiency in Adobe Photoshop
• Proficiency with non-linear video and audio editing using Final Cut or Adobe Premiere
• Knowledge of Avid preferred
• Knowledge of Autodesk Maya preferred
• Knowledge of SocialGuide and Omniture preferred
• Ability to interact with individuals at all levels of the organization
• Quantitative/analytical ability preferred