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Marketing Manager - Sales and Success Enablement
Yelp
San Francisco, CA, United States
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Summary
Yelp WiFi, a new business unit within Yelp working to strengthen relationships between consumers and their favorite local businesses, is seeking a Marketing Manager - Enablement to help us tell the world about our technology and platform.
Reporting to Yelp WiFi’s Head of Marketing, you’ll partner closely with sales, product, and customer success teams to develop enablement materials to enhance our sales process and improve customer engagement and retention.
You’re customer-obsessed, creative, analytical and strategic. You’ll become an expert on Yelp WiFi, its target customers, and the competition and then translate this knowledge into high-impact materials that communicate our value to the market and customer base.
Responsibilities
• Partner with sales, customer success, and training teams to build an ongoing enablement schedule, continuously prioritizing content creation and distribution based on the needs of the business
• Be the expert on Yelp WiFi customers and its competition. Interview active and churned customers to assess current and future product value, and identify needs and gaps
• Be the liaison between teams to relay client and market feedback to improve our product offerings and market responsiveness
• Generate frameworks and content to educate and accelerate sales (e.g., slide decks, competitive comparisons, case studies)
• Create best practices documentation, tutorials, and help content to assist Customer Success and empower clients
• Establish reporting to continuously measure the effectiveness of enablement content
Requirements
• At least 3 years in sales marketing, enablement or a related field
• Demonstrated ability to create market positioning materials such as demos, presentations, case studies, white papers, and customer videos
• Excellent communication and presentation skills, including the ability to simplify the complex
• Superior organization and time management skills, managing multiple competing projects against tight deadlines
• Ability to thrive in a fast-paced, unpredictable environment
• High-confidence, low-ego
• A love of Yelp and desire to help local businesses succeed by using technology effectively
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.