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Senior Copywriter
Meredith
Des Moines, IA, United States
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Job Title
Senior Copywriter
I. Job Summary
| Major goals and objectives.
Seeking dynamic copywriter with proven industry experience to spin innovative ideas into persuasive promotions for America’s top magazines. As our go-to writer, the ability to create clear, compelling offer copy with minimal editing in a fast-paced environment is a must. Bonus points if you can inspire and encourage other writers to follow your lead.
Self-starters, outside-of-the-box thinkers, and team players encouraged ... rigid, fun-haters need not apply.
II. Essential Job Functions
Weight% Accountabilities, Actions and Expected Measurable Results
50%Writes promotional copy and inputs copy alterations for all circulation programs, including new prospect, Internet, renewals, billing, gift and insert programs, space ads and special projects.
10%Brainstorms marketing concepts with junior copywriters and guides them to create tight, targeted promotions.
10%Works closely with marketing team at project inception to set goals, formulate testing plan and execute promotions.
10%Teams up with graphic designers to ensure copy is clearly understood and appropriate graphic execution is achieved.
10%Proofreads consumer marketing copy at all stages. Works to ensure copy meets legal, departmental and Meredith standards.
10%Continually institutes and learns effective new ideas by studying competitor’s materials. Attends focus groups and presentations.
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education: Bachelor’s degree in marketing, communications, creative writing, journalism or English.
Experience: 5+ years of ad agency copywriting or equivalent experience preferred.
Specific Knowledge, Skills and Abilities:
Strong writing talent, preferable in direct response or editorial.
Understanding of advertising, promotion, and graphic design.
Self-starter, leader.
Ability to work independently with minimal direction and editing.
Excellent command of language, editing and proofreading.