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SEO Content Writer, Parents
Meredith
Seattle, WA, United States
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Job Title
SEO Content Writer, Parents
I. Job Summary
| Major goals and objectives.
The Parents.com team is looking for an SEO Content Writer to join its team. The ideal candidate is an experienced digital writer, with an interest in covering core pregnancy and parenting content and a knowledge for search engine optimization techniques. (Previous parenting isn’t required, but it is a plus!). Tasks include:
• Writes and optimizes content for Parents.com with the goal of increasing search traffic while maintaining voice for the brand, this particularly pertains to our core content around trying to conceive, pregnancy and parenting.
• Works closely with our editorial team and SEO growth lead to create content for specific business-critical keywords and keyword phrases.
• Optimizes print content for SEO/web
• Assist in the migration and merging of content from sister websites over to Parents.com to help SEO
• Writes scripts for videos to accompany SEO-driven, top-performing content on search.
II. Essential Job Functions
Weight%
Accountabilities, Actions and Expected Measurable Results
60%
Write and/or optimize at least 3 stories per day across all content verticals on Parents.com
15%
Brainstorm and commission ideas for improving our search content
10%
Optimize Parents magazine print content for digital usage
10%
Complete production work & photo research
5%
Collaborate with our social, newsletter, SEO, and print departments
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
Bachelors’ degree in Journalism or related field
Experience:
2-3 years of digital experience
Specific Knowledge, Skills and Abilities:
Incredible writing, editing, and brainstorming skills
A proven track record of creating content that drives traffic
Experience with SEO techniques
A strong attention to detail with the ability to multitask
A strategic thinker who considers traffic and social analytics before making an editorial decision
Excellent people skills
Experience with a CMS, preferably Drupal, and Google Analytics
Enthusiastic about the Parents brand and the topics we cover
% Travel Required (Approximate): 0%