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Brand Strategy Director
Razorfish
El Segundo, CA, United States
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Description
The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined.
Job Summary:
The Marketing Strategy Director provides customer data-driven marketing (CDM) program leadership for the client’s post-purchase experience. This role is responsible for leading strategy development for all post-purchase CDM programs across the full life cycle from conception and proposal through creative briefing, production and insights reporting.
The ideal candidate should have a depth of experience developing large-scale CRM programs rooted in consumer behavior and 1st party data insights. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be detail oriented with an ability to maintain a view of the big picture. In addition to owned CRM channels, the ideal candidate should be comfortable working within a paid media environment in collaboration with media specialists to develop addressable audience programs across social, search, and programmatic OLA/OLV.
Primary Responsibilities:
• CDM Post-Purchase Strategy:Own the development of overarching Post-Purchase CDM strategy that defines goals, objectives and opportunities for individual post purchase programs
• CDM Program Development:Lead a cross-functional team of audience, data, insights and creative specialists in the collaborative development of individual programs and campaigns
• Thought Leadership: Identify and steward adoption of process and practice improvements both internally and among client stakeholders
• Creative Briefing and Strategic Stewardship:Develop insightful creative briefs to provide focus and direction to developing creative program assets (email channel)
• Account Growth: Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations to client stakeholders
• Reporting Insights: Partner with Data Science/analytics to elevate observations into actionable recommendations built on insight
• Client Business Immersion: Develop a deep understanding of the clients’ category and unique business dynamics within the category
• Consumer Behavior: Develop a deep understanding of both observable consumer behavior within the 1st party audience database and consumer behavior of unknown audience targets
Skill Requirements:
• Express complex ideas in conversation, presentation and prose
• Synthesize qualitative and quantitative input from multiple sources to generate significant insight
• Lead cross-functional strategy development in a dynamic and fast-paced environment
• Foster a highly-collaborative working environment to generate participation from diverse perspectives
• Write insightful creative briefs and steward the creative process
• Grow and nurture junior strategy team members
• Originate and edit presentations to create excitement and sell ideas
• Comfortable operating in an ambiguous and dynamic environment
• Scoping of strategy activities for new project opportunities
• Available for cross-country travel of approximately 20% with the potential for occasional international travel.
Desired Experience
• 10+ years developing marketing strategies at an agency, consultancy or within a marketing department
• Specific expertise in developing email channel marketing programs
• Familiarity with the Telco and consumer electronics industries
• Initiated, managed and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, etc.
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
• Participation in the RFP and pitch process
• Development and moderation of workshops with senior client
Education:
Bachelor’s degree required or equivalent military experience
As part of our dedication to an inclusive and diverse workforce, SapientRazorfish US is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.