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Digital Marketing & Strategy Analyst
Autodesk
San Francisco, CA, United States
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Digital Marketing & Strategy Analyst
Location: San Francisco, CA- United States
Job ID: 18WD28363
Position Overview
This is an incredible opportunity for an experienced analyst with a strong background in digital marketing to be part of a team that is leading the creation of a center of digital excellence. You will be working for our Media & Entertainment division but also have responsibilities for AutoCAD brands.
As an analyst of our team, you will lead efforts that analyze our data (by channel, across channels and cross device) to glean business insights and behaviors that help us tweak or alter our digital marketing strategy. You will play a key role in determine next stage iterations on testing, content, copy, go-to-market strategy and many other important aspects of our marketing programs to gain better engagement, subscriptions and long-term revenue for Autodesk.
This role encompasses analysis of all areas of the marketing funnel: awareness (social media channels/content/video/blogs), consideration (trials, ebooks, Youtube tutorial videos, forums), Purchase (cart optimization tactics, pricing strategy) and retention (working with renewal teams and cart teams to optimize pull through and increase ARR (Annual recurring revenue).
The ideal candidate must be analytical but possess the skills to translate data into simple business strategies for all levels of leadership. This person will be responsible for daily/weekly monitoring as well as leading meetings to help relay key data points and recommended strategies for digital marketing. If you are the person who is interested in not only doing data analysis for a single digital channel – but across all and over many devices, then this position is for you.
Your entrepreneurial/analytical mindset and hands-on approach will be key in driving the digital strategy forward.
Responsibilities
• Focus on the paid channels and optimize spending based on analysis, refine and optimize the end-to-end campaign strategy and tactics for lead acquisition and conversion
• Charting new territory in defining digital attribution methods and practices
• Help monitor the launch of new channels to recommend tweaks to the strategy, experience or buy to lower costs and increase conversions
• Some advanced analysis to identify correlations like regression analysis
• Pulling and synthesizing data from sources like Impact Radius, Data warehouse, Adobe Analytics, Google Analytics, etc.
• Weekly reports out and quarterly business summaries
• Working with internal digital marketing strategy team members to identify trends quickly and work with them on monitoring recommended actions
• Overall accountability forecasting, business monitoring and trend analysis
Minimum Qualifications
• BS undergraduate degree, MBA a plus
• 5-7+ years of experience in analytics for a consumer brand and/or a B2B brand
Preferred Qualifications
• Strong understanding of digital technology- attribution, cookies, cross channel cannibalization, and understanding how the various digital channels work
• Strong communicator- able to take analysis and communicate key findings or learnings in an easy to understand format
• Solid understanding of online conversion optimization and UX principles
• Unafraid to try new things or challenge the status quo
About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It's disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital scientists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.