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Associate Director, eCommerce Media
ZenithOptimedia
New York, NY, United States
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Company Description
At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists, and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path.
As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned, and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visitwww.performics.com.
Job Description
Performics is looking for an Associate Director of eCommerce Media to join the Spark Foundry Performance Media team.
The Associate Director position requires the ability to apply Search and eCommerce knowledge and expertise into actionable insights and recommendations. The Associate Director will partner with the eCommerce Manager in driving strategic eCommerce within the team, helping to develop innovative strategies to meet and exceed client business objectives, and leading tactical execution and optimization of programs. They will be responsible for optimizing, implementing and analyzing paid eCommerce marketing activities.
Our award-winning paid search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and ecommerce and paid search expert who is keen to submerge themselves into a number of projects.
Role Objectives:
• Help develop and implement eCommerce campaigns across multiple eCommerce touchpoints
• Leverage Search and eCommerce best-practices across all tactics
• Ensure all campaign billings are up to date and all finance queries are followed up in a timely manner
• Analyze campaign performance against client KPI's and report on trends and insights to key stakeholders
• Develop skills by participating in ongoing training, workshops, etc.
• Support in any new business pitches and related work as required
Qualifications
• Bachelor's degree
• 5+ years of Paid Search experience with strong focus on eCommerce
◦ In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
◦ Experience in both organic and paid search
◦ Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
◦ Experience in applying search marketing to brand-building & direct response initiatives
◦ Experience with Amazon AAP/Display a plus
• Strong command of ecommerce platforms and tools such as AMS interface
• Knowledge of syndicated research tools
• Familiarity with third-party ad serving technologies
• Technically strong quantitative skills, including analytical abilities and math proficiency
• Demonstrated critical thinking and problem solving abilities
• Solid verbal and written communication skills
• Polished presentations skills are a must
• Ability to work successfully with teams on multiple projects under tight deadlines
• Desire to work in an industry which is constantly evolving and presenting new and unique challenges
• Ability to sell ideas clearly and deliver value
• Self-driven to meet and exceed revenue and goals for our clients
Additional Information
All your information will be kept confidential according to EEO guidelines.