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Media Strategist
TEGNA
San Diego, CA, United States
Job Details - this job has expired, please see similar jobs below
Job Description
KFMB-TV (CBS 8 and The CW San Diego) - a TEGNA media company located in San Diego, CA - is looking for an expert when it comes to the TEGNA Team and Tools. This position is relied upon to know how to best deploy marketing solutions to deliver the upmost results for the advertisers and represents a key element in the ad solution package that we deliver to the clients.
Taking a client needs based approach, this position interacts closely with each Account Executive to convert business challenges into innovative ad solutions that deliver a strong return on investment.
RESPONSIBILITIES:
• Creates comprehensive strategic solutions that leverage TEGNA’s full suite of client products and services;
• Keeps the Account Executives informed throughout the ideation process of solution development;
• Develops customized proposals for Account Executive to use in the field;
• Interacts with advertisers directly or through Account Executives to gather necessary information needed to provide a tailored made, results-oriented campaign;
• Reviews proposals with Account Executives to ensure readiness;
• Works with internal TEGNA team to determine if an existing solution can be deployed (e.g., a Hatch program) and develops unique concepts that address the desired business results;
• Assures a smooth transition from Account Executive to Account Manager once a sale has been confirmed
Job Requirements
REQUIREMENTS:
• High school diploma required;
• Bachelor’s Degree;
• 3-4 years related experience in a pre-sale solution role, preferably within the advertising industry;
• Working knowledge of Microsoft Office suite;
• Experience with CRM software;
• TV & Digital knowledge;
• Outstanding verbal and written communication skills
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.