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Senior Product Manager
Bally Technologies
Alpharetta, GA, United States
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The Sr. Product Manager is responsible for developing and implementing strategies for products and services focused on retail markets pertinent to Lottery products. The goals of the position are revenue and EBITDA growth via focus on systems, products, games, services and solutions for retail operations. Specifically, the position has the charter of defining market needs, business and competitive analysis, overseeing development of solutions, defining selling and marketing plans, and direct selling to retailers and lotteries.
Essential Job Functions:
• Product definition, positioning and pricing – Accountable for articulating the value proposition, key business benefits, and differentiated market positioning for Lottery Systems. Develop product roadmaps and evolution plans designed to deliver outstanding differentiation in the market. Create business-oriented Market Requirement Documents. Create technology-oriented Product Requirement Documents to define solutions that are technically sound based on modern architectures and well-differentiated from competitive alternatives.
• Marketing Intelligence - Manages competitive analyses and information of market demand and review of competitive products. Monitor customers’ needs/trends, technical and regulatory requirements, market position changes, competitive movements and innovations.
• Sales enablement - Ensures the provision of product marketing materials and product support to the sales force to maximize product revenues. Develop sales tools and materials to support the selling process. Develop the necessary collateral to support effective marketing of our products, including product presentations, product demos and videos, product introduction/training materials, data sheets, white papers and thought leadership pieces.
• Product development - Work with cross functional development teams as a core team member to create market driven solutions. Drive individual projects through the Stage-Gate Process ensuring that each new product meets financial and business objectives.
• Product launch - Create and drive go-to-market plans designed to increase revenue and improve market position in strategic and emerging market segments. Develop price structures, product bundling strategies and associated product positioning. Plan and execute launch for new product releases. This role will also be responsible for establishing measurement and ROI of new products and services.
• Sales – Own sales revenue of key accounts, and lead account management and selling processes.
Position Requirements
Education:
• Bachelor's degree with major course work in management information systems (MIS), computer science or a related field is required. Master’s degree preferred.
Experience:
• Minimum of three (2) years proven product management and business analysis experience. Knowledge of retail operations helpful. Background in technology and software product development required.
Knowledge, Skills, & Abilities:
• Excellent written and verbal communication skills, including the ability to turn technical feature/functionality into strategic reasons to buy and address pain points.
• Strong analytical skills.
• An ability to present to C-Level audiences, host webinars, conduct product demo overviews, etc.
• Experience working in a team-oriented, collaborative environment.
• Strong starter who can quickly get up to speed on new markets and products.
• Strong affinity for understanding target audience needs and buyer priorities.
• Strong internal/external presentation skills a must.
• Proven experience growing technology product revenues year over year a plus.
• Must be able to travel and abide by company work practices.
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, sexual orientation, veteran status, or on the basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here EEOC Poster.