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Digital Ad Operations Specialist
TEGNA
Minneapolis, MN, United States
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Job Description
KARE 11 is seeking a Digital Ad Operations Specialist to join our dynamic sales team. Reporting to the Digital Sales Manager, this key sales support role oversees all digital advertising campaigns including, but not limited to, front-end research, order entry, creative management, campaign optimization, and post-sale activity. The successful candidate will be able to execute a variety of tasks in a fast-paced, multi-tasking environment.
Responsibilities include:
• Account management and coordination of digital sales across station website, mobile platforms, Extended Reach Networks.
• Work with the sales team to create advertiser solutions that maximize results.
• Understand, evaluate and manage digital sales inventory.
• Work with corporate ad operations to schedule campaigns.
• Monitor and optimize ad performance, and make customer recommendations.
• Generate performance reports and create campaign summaries.
• Work with clients to overcome technical, ad-related issues.
• Interface with sales account executives and the central creative team for banner ad development, and upsell opportunities.
Job Requirements
Key requirements and qualifications include:
• At least three years of sales support experience in an environment that includes digital campaign management, banner sales and design, mobile advertising, and extended reach networks. An outgoing personal style that promotes great communication and professional relationship-building.
• Ability to multitask, prioritize and stay focused in fast-paced, deadline driven and team-oriented environment.
• Exceptional organizational skills and ability to work collaboratively.
• Experience with ad serving platforms. Experience with DoubleClick for Publishers (DFP) a plus.
• Strong MS Office skills including Outlook, Excel, and PowerPoint.
• Solid project management skills.
• Proven track record of meeting deadlines and deliverables.
KARE offers a competitive benefits package including health, dental, vision, EAP, flexible spending accounts, life insurance, holiday, paid time off, and 401(k).
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.