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Analyst
Forbes
Jersey City, NJ, United States
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Analyst, BrandVoice
Description
Forbes Media seeks a Content Analyst to provide measurement and audience insight support to our BrandVoice team. BrandVoice is an integrated content distribution platform that lets partner marketers publish transparently labeled brand content to Forbes.com using the site’s native publishing tools. The BrandVoice Analytics group is a team measuring the value and effectiveness of digital branded content.
Responsibilities:
• Generate insights through data and create a compelling story
• Run standard reports/ad hoc analyses and communicate results to the rest of the team/company with an emphasis on providing insights from the data and proving value to the advertiser
• Own a set of accounts and develop a deep understanding of the product overall through data
• Proactively provide actionable recommendations for content creation and optimizations
• Assist in developing, testing and validating new tracking requirements
Requirements:
• Bachelor’s Degree in an analytical field such as statistics, mathematics, or computer science but all backgrounds considered
• 1-2 years relevant work/internship experience
• Understanding of digital audience measurement. Prior experience with content measurement a plus
• Strong analytical and organizational skills with a strong attention to detail
• Advanced Excel skills – Pivot Tables, VLookUps, conditional formatting, etc.
• Experience with web analytics platforms (Google Analytics or similar, Moat). Familiarity with Tableau a plus
• Interest and passion for numbers
• Quantitative analytics mindset for evaluating current processes and solutions and assess improved solutions
• Prior experience with digital media research (ad sales research, audience development, social media measurement) preferred
• Excellent interpersonal, verbal, written communication and presentation skills
• Always curious
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia magazines, as well as Forbes.com. The Forbes brand today reaches more than 117 million people worldwide with its business message each month through its magazines and 40 licensed local editions covering more than 70 countries, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.
Forbes is an equal opportunity employer.