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Digital Marketing Associate (Contractor)
Crunchyroll
San Francisco, CA, United States
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About our Team
Our Marketing team is responsible for growth, retention, and brand marketing across Ellation brands. We have grown the successful Crunchyroll service to over 1 million paying subscribers and over 20 million registered users internationally. We aim to continue powering Crunchyroll’s growth and to replicate that success with our newer platform: VRV.
Our mission is to deliver premium video experiences to passionate fans. We strive to meet this mission in all marketing campaigns, and partner closely with creative, content, audience development, product, and analytics teams to do so. We deploy a $XX million budget against a wide array of paid marketing channels to drive conversion, brand awareness, and new users; and we manage lifecycle communication designed to engage, retain, and upsell our existing users.
About the Role
The Digital Marketing Associate will be responsible for supporting the Marketing team in executing campaigns across digital marketing channels globally including Social, SEM, YouTube, and Display. This role will support subscriber acquisition and brand awareness efforts for both the Crunchyroll and VRV brands.
This is a rare opportunity for someone looking to expand their skillset in an exciting and dynamic environment. This position is located in our San Francisco office for the duration of 6 months.
Responsibilities
• Assist in launching and optimizing campaigns across various marketing channels with focus on Facebook and Instagram
• Execute A/B tests to determine best performing ad formats, creatives, and messaging
• Evaluate ad performance and summarize learnings to share with the broader team
• Assist in weekly and monthly marketing performance reporting
• Support the e-Commerce business unit and promotional campaigns
Qualifications
• Bachelor’s Degree, preferably in Marketing/Business
• 1-5 years experience working in ad platforms, preferably Google AdWords and/or Facebook Ads Manager
• Interest in the digital marketing space, specifically social and display advertising
• Analytical, results-driven, and detail-oriented with the ability to tell a story using campaign results
• Possess strong Excel skills or the ability to learn Excel as it pertains to the position
• Excited by a startup environment and passionate about anime, entertainment, and/or the online video space
• Team-oriented, highly self-motivated, and have a stellar work ethic
Benefits
• Fun, passionate and skilled co-workers
• Office located in Downtown San Francisco
• Free lunches and dinners 4x/week
*Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact jobs@crunchyroll.com before giving away any personal information.
About Crunchyroll
Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 25 million registered users and over 1 million subscribers. Fans connect through the most complete anime library including "Naruto Shippuden," "Attack on Titan," and “Dragon Ball Super,” events such as Crunchyroll Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.
Fans can also view Crunchyroll on VRV, an audience-focused aggregation platform featuring premium SVOD channels and a curated house channel, VRV Select.
About Ellation
Ellation, Inc. is a transformative entertainment company and home of industry-leading platforms Crunchyroll and VRV. With majority investment from Otter Media, a joint-venture between AT&T and The Chernin Group, Ellation operates at the intersection of technology and media to redefine the next wave of media interaction and consumption -- breaking down barriers to content experiences for passionate fans around the world. Ellation’s offices in San Francisco, Tokyo, and Chișinău develop the product, design, engineering, marketing and content that brings our communities of passionate fans together.
About VRV
VRV is a leading audience-focused aggregation platform featuring premium SVOD channels including Crunchyroll, Funimation, Rooster Teeth, and Shudder, alongside a curated house channel, VRV Select. Created to provide fans with a next-gen entertainment experience, VRV offers immersive content experiences in a digitally-driven environment via bundled subscription, a la carte subscription, or ad-supported options. As a platform, VRV helps partners extend their reach and distribute their premium content through a high-quality, branded experience on mobile, web, and popular living room devices.