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Marketing Manager
Penton Media, Inc.
Fort Collins, CO, United States
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Informa Engage is seeking a Digital Marketing Manager to join their Fort Collins, Colorado team! This role is an exciting digital marketing opportunity to work within a centralized marketing services group supporting a variety of campaigns driving brand engagement, lead generation and customer acquisition. In this role, you will be working within marketing automation platforms and will own all campaign strategies from copywriting to social media marketing to campaign tracking and analysis.
As you will lead of team of Digital Marketing Associates, you must have strong communication skills, an acute attention to detail, and be deadline oriented. You must also have a good understanding of marketing fundamentals such as A/B testing, tracking, segmentation, social, SEM and email marketing. This position is not remote – you will be required to be the office five days a week.
In this position you will:
• Lead of team of 2-4 marketing associates
• Execute email marketing and social media marketing campaigns for lead generation and traffic generating programs
• Write copy for emails, convert into HTML and deploy using marketing automation software.
• Responsible for deployments, scheduling, QAing, managing all tracking and generating post campaign analysis reporting.
• Execute A/B testing to ensure highest response rates.
• Create detailed campaign and email deployment reports to analyze trends regarding open rates, click through rates, conversions, etc.
• Gain familiarity with your assigned Brands, industry content and audience to optimize online content for user acquisition
Requirements:
• Bachelor’s degree in Marketing or another related field preferred
• 3-5 years of managerial experience
• 3-5 years of experience in email marketing, preferably in B2B
• Experience with lead gen campaigns
• Experience with email marketing platforms
• Experience with HTML, Dreamweaver and Microsoft Office
• Excellent writing and communication skills
• Strong organizational and time-management skills
• Ability to handle several projects simultaneously, while meeting daily deadlines
• Salary requirements or salary history must be submitted to be considered
What Makes Informa Engage Different?
• Excellent benefits with multiple options for healthcare, life insurance, flexible spending accounts, and much more
• Work/Life balance with flexible work hours and plenty of time off
• Casual work environment
About Informa
Informa’s Business Intelligence (BI) division provides specialist data, intelligence and insight to our customers, helping them make better decisions, gain competitive advantage and enhance return on investment.
BI has a valuable portfolio of digital subscription products, providing business critical intelligence to global, regional and niche communities within six core industry sectors: Pharma & Healthcare; Finance; Telecoms, Media & Technology; Transportation, Industry and Infrastructure and Agribusiness & Commodities.