This job has expired, please see additional jobs below
Manager, Digital Conversion Optimization
Comcast
Philadelphia, PA, United States
Job Details - this job has expired, please see similar jobs below
Employees at all levels are expect to:
• Understand our Operating Principles; make them the guidelines for how you do your job
• Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
• Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
• Win as a team-make big things happen by working together and being open to new ideas
• Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
• Drive results and growth
• Respect and promote inclusion and diversity
• Do what's right for each other, our customers, investors and our communities
Manager, Conversion Optimization
The Digital Center of Excellence (DCOE) manages the digital properties for both Residential (XFINITY.com) and Business Services (business.comcast.com) customers. We are focused on engaging consumers and businesses throughout the full end-to-end customer life cycle, from sales, through to customer onboarding and ongoing account management. It is an entrepreneurial, fast growing team that creates opportunities to educate, enlighten and whenever possible, delight, both new and existing customers.
The eCommerce team within DCOE is looking for a Manager of eCommerce Optimization for Comcast Business. The successful candidate will increase the sales conversion rate of site traffic by using data to inform future eCommerce initiatives. The Digital Center of Excellence (DCOE) is an entrepreneurial, fast growing organization within Comcast. Working within this division provides an entrepreneurial environment within a larger corporation a truly unique structure.
Responsibilities
• Maximize the lead and sale conversion rates of prospect site traffic
• Analyze site traffic and lead/sales data to identify challenges and areas of opportunity
• Partner with analytics and merchandising teams to evaluate the performance of special promotions and offers
• Manage the component of our lead generation program utilizing Bounce Exchange
• Oversee the pool of dotcom dedicated toll-free numbers allocate to channel owners and track usage and metrics
• Summarize and share site conversion programs and performance with key stakeholders
• Ensure necessary conversion tracking requirements are met within new site launches
• Other duties and responsibilities as assigned
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Education Level
• Bachelors Degree or Equivalent
Field of Study
• Business, Marketing
Years of Experience
• Generally requires 6-9 years related experience
Additional Responsibilities
• e-Commerce experience preferred
• Knowledge of web analytics tools (Adobe Analytics/Site Catalyst/Omniture preferred)
• Ability to unearth valuable insights and to persuade colleagues to implement strategic change
• Highly effective communicator, capable of delivering business-shaping insights to senior resources
• Proven track record of learning new tools and systems
• Strong Excel and PowerPoint skills
• Ability to balance competing priorities
• Excellent project management skills
• Telecommunications and/or Media experience a plus
Comcast is an EOE/Veterans/Disabled/LGBT employer