This job has expired, please see additional jobs below
SEO Content Strategist
Meredith
Culver City, CA, United States
Job Details - this job has expired, please see similar jobs below
Job Title
SEO Content Strategist
I. Job Summary | Major goals and objectives.
The SEO content Strategist combines technical SEO, Internet content strategy, and SEO analytics to provide tactical and strategic support to the content production, product design, and product development teams with the goal of expanding the brand’s presence in organic search. The ideal candidate has experience as a content optimization strategy champion, has worked with a wide range of user experiences and audience acquisition paths, is experienced with technical SEO reviews and audits, and is comfortable providing strategic recommendations based on deep dives into data.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
30% Perform keyword-focused research to understand content gaps and opportunities. Provide content production teams with weekly, monthly and ad hoc content optimization data and requests.
20% Provide ongoing support and training to editors to create SEO-focused production workflows.
20% Provide reports and analytics to support senior management in making strategic business decisions in areas affected by organic search.
20% Work with information architecture and metadata to support content optimization and user experience initiatives..
10% Develop insights and provide recommendations for product development and adherence to SEO best practice
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
• BA/BS in Information Science or related field.
Experience:
• 3+ years of SEO experience
• Experience working on a complex network of sites
• Experience in working with onsite, technical, content, video and social media optimization.
Specific Knowledge, Skills and Abilities:
• Experience with web analytics tools (Google Webmaster Tools, Google Analytics, Hitwise, etc.
• Solid understanding of search engine ranking factors, algorithms and core SEO principals
• Strong written and oral communication skills with technical and business constituents
• Strong web analytics skills
% Travel Required (Approximate):0