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Programmatic Manager
A+E Networks
New York, NY, United States
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Job Description
Description:
The programmatic manager at A+E Networks will be responsible for the day-to-day management and partnership with our core SSP/DSP/network partners helping A+E monetize their entire portfolio of video and display impressions. The programmatic manager will use data and analysis to identify strategic optimizations to increase revenue and maximize yield within the programmatic stack. This role will also partner with the national sales team in successfully bringing new business via programmatic executions.
Job Responsibilities:
Manage day-to-day relationships with DSPs, Agency trading desks and other buying platforms that are increasingly being given more responsibility and control over digital ad budgets for display and video. Analyze, negotiate and execute private marketplace and programmatic campaigns.
Manage the day-to-day relationships with our Sales Side Platforms and the private marketplaces and open auction environments. Manage inventory setup, avails, and optional data targeting to create a higher value proposition.
Be a knowledge expert about all things programmatic for sales and advertiser/agency partners. Participate on sales calls to help streamline the sales approach and insure the available tools and platforms are being discussed and utilized. Create opportunities for incremental revenue by discussing alternative approaches and executions to purchase A+E inventory.
Monthly billing input and approval for all programmatic partnerships.
Evaluate potential new partners, platforms and opportunities for revenue growth. Including but not limited to audience segment development and sale opportunities, yield analysis about site setup and location of higher priced inventory, and micro-analysis of inventory value as determined by buyers.
Qualification Requirements
• 2-4 years in digital ad sales and/or operations
• 1-2 years in programmatic experience (Publisher, Agency and/or DSP/SSP)
• Working knowledge of DFP, Freewheel, and/or SSP & DSP systems
• Familiar with order management solutions (Operative.One a plus)
• Data and yield analysis skills
• DMP (Data Management Platform) experience
• Exceptional attention to detail and follow through
• Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
• Demonstrate a strong ability to communicate effectively with both internal and external partners
• Must be able to operate effectively in a fast paced, dynamic, ever evolving space where technologies and methodologies of measurement change often and rapidly
• Capability to work proactively under pressure, understand customer needs and build relationships
Company Overview: A+E Networks®, LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, gaming, watch apps and educational software as well as SVOD products, including first-to-market Apps such as HISTORY Vault and Lifetime Movie Club. A+E Networks is comprised of A&E®, Lifetime®, History®, LMN®, FYI™, VICELAND, H2™, A+E Studios™, History en Espaňol™, Crime + Investigation™, Military History™, Lifetime Real Women®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 335 million households in over 200 territories and 39 languages. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
A+E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans