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Regional Sales Manager, San Francisco
TEGNA
San Francisco, CA, United States
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Job Description
TEGNA Media is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including the launch of our new “Over-the-Top” advertising services business, Premion. Premion (www.premionmedia.com) is leading the way at the local and regional level with advertisers and directly connecting them to premium, long form episodic content from over 125+ branded content networks.
The Opportunity
Premion is hiring a Regional Sales Managerfor San Francisco that will take a leadership position focusing on sales of our Premion advertising and data services to agencies and clients in San Francisco. This position reports to the Senior Director of Sales.
Currently, TEGNA employs salesforces in 42 US markets within its station groups and regional markets who are representing Premion within those and their surrounding markets.
If you can answer yes to these questions, this job might be right for you:
• I have been successful in San Francisco and surrounding markets
• I would like to be a part of an exciting new business in a high growth category (e.g. OTT)
• It excites me to think I could work inside an industry leader and become part of a strong team of high performers
• I am seen as a leader, communicator, team player and innovator
• I like the intensity of a fast-moving environment
Responsibilities include but are not limited to:
• Manage all sales efforts for Premion in San Francisco and surrounding markets
• Become a subject matter expert in all things OTT, digital video and related data
• Leverage and develop existing and new relationships with agencies in the market(s)
• Develop and execute annual strategic revenue plan that achieves goals and grows market share in assigned territory
• Work closely with inventory and ad operations teams to maximize all opportunities
• Identify, monitor and accurately forecast sales activity
• Work closely with marketing to develop and maximize Premion’s business
• Recognize the changing media landscape and adjust strategy and tactical plans quickly
Job Requirements
Requirements:
• Bachelor’s degree in marketing, business or related field
• Minimum of 5-7 years of media sales experience in key markets including San Francisco
• Proven innovative sales leader with record of sales achievement
• Knowledge of all facets of broadcast, OTT and/or digital video
• Effective driver of integrated revenue and strategy
• Ability to think and lead strategically as thought leader and problem solver
• Strong attention to detail and roll up your sleeves mentality.
• Excellent interpersonal, team and leadership skills
• Excellent verbal and written communication skills
• Advanced CRM system experience; Salesforce.com experience desirable
• Ability to travel 20% of the time
About PREMION:
Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Premion aggregates advertising inventory from more than 125 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.