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Digital Sales Support Associate
The E.W. Scripps Company
West Palm Beach, FL, United States
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Description
The Digital Sales Support Associate (DSSA) is responsible for providing the support required to process digital campaigns from pre-sale to campaign launch. The DSSA will play an active role in designing and implementing solutions to support growth of digital revenue. The DSSA will interact with Account Managers, Advertising Operations, and/or Sales teams to ensure seamless digital campaign execution, providing a high-level of client service support. This person will be a key contributor to the digital revenue organization by supporting digital sales efforts centrally and/or locally with the digital revenue operations team.
Key activities
• Enter all aspects of a digital campaign into multiple digital advertising sales systems
• Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing CPM (cost per thousand), CPC (cost per click)
• Work with agency contacts and/or sales teams to research, write and create sales presentations
• Ensure that all elements of advertising campaigns are completed in an accurate and timely manner
• Enter and maintain customer data in an order management system (OMS) or customer relationship management system (CRM)
• Advise/consult with internal departments regarding ad inventory, forecasting, and sell through rates
• Ensure complete and accurate revenue recognition in a variety of billing systems
• Prepare reports and information to support customer meetings
• Compare reporting with third party to confirm campaign reporting is tracking and campaigns are running as contracted
• Generate monthly client campaign reports and interpret the results, providing key metrics and campaign recommendations to assist the sales team with client retention
• Work closely with Account Managers and/or Account Executives to capture customer needs for execution of digital campaigns
• Leverage digital tools to support digital campaign pricing and planning
• Support and adhere to digital revenue operational processes, policies, procedures and standards of performance
• Process customer credit requests (i.e., review against agreed limits) and report status to account executives
• Liaise with sales, web production, marketing and analytics regarding planning and prioritization to assist in execution of the campaigns
• Work collaboratively with Account Managers and/or the sales team to recommend campaign modifications for optimal results
• Cultivate positive professional relationships with clients, vendors and internal teams
• Collaborate with billing team to resolve monthly invoicing queries
• Maintain master local inventory avails and sponsorship calendar
• Attend sales training and planning meetings
Education & Experience/Certifications
• Bachelor's degree, or equivalent years of experience in related field
• 1 -- 3 years experience in digital sales preferred
Skills & Abilities
• Must be digitally savvy and have excellent analytical and problem solving skills
• Excellent organizational skills with ability to successfully manage several projects simultaneously in a deadline oriented environment
• Strong communication skills with the ability to interact with all levels of the organization
• Adapt well to constant change, proactive and resourceful, with meticulous attention to detail
• Think creatively and work collaboratively
• Innate ability to quickly learn new software programs such as order management systems and/or customer relations management software.
• Proficient use of Microsoft Office (PowerPoint, Excel, Word, Outlook)
Preferred
• Familiarity with Media and Broadcast advertising
• General knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels
• Experience with web analytics, e.g., Omniture, Quantcast, Google Analytics
• Experience with digital ad serving technology
• Experience with Wide Orbit traffic, Salesforce.com, DoubleClick, and FatTail order management systems
Work environment
• Standard office environment
• Some overtime work may be required