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Sponsorship Sales & Marketing Intern
Six Flags Entertainment Corporation
New York, NY, United States
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Job Description
Sponsorship Sales & Marketing Intern
Six Flags Entertainment Corporation
Intern Description
Six Flags is seeking an intern who is self-motivated, thrives on energy, creativity and success to learn the business of selling and managing sponsorship and out-of-home media programs (Six Flags Television, Six Flags Outdoor, Promotions, and Special Events). The ideal intern is a proactive thinker that can take direction and helpimplement and fulfill key marketing and promotion elements, participate and attend meetings with current and potential partners and learn what is takes to meet the needs of entertainment partnerships.
Position is anticipated to run May through August and offer 25-30 hours per week.
Specific Responsibilities and Key Learning Opportunities:
• Learn the basics of the entertainment and property-based sponsorship activation and sales strategies.
• Learn partnership marketing strategy; how to develop successful sponsorship programs that leverage both partner and Six Flags' brand attributes and assets for both sales pitches and existing partner commitments.
• Learn sales strategy, how to find the right contacts and category lead generation for Six Flags official and event sponsors. Create media kits and all sales support materials for Six Flags media sales team.
• Help build unique sales presentations and program proposals which contain clear strategies and tactics to meet clients' needs, and integrate multiple elements, including: out-of-home media assets, consumer packaged goods promotions, sweepstakes and contests, social media, mobile and online assets, to provide unique, added-value opportunities to a partner.
• Assist the Partnership Marketing Manager in the daily management and fulfillment of promotion programs. Collect execution examples and result data to create program recap reports for Six Flags media sales team.
• Responsible for interacting with the Six Flags Execution & Sales teams to provide support and learn how to properly communicate execution of partner benefits.
• Attend special events at the parks as assigned and assist in other duties within the Corporate Alliance Service Division as needed.
Requirements
• Able to work a minimum of 25-30 hours/week during the summer semester.
• Be currently enrolled in a full-time or part-time undergraduate or graduate program (no required major necessary).
• Have an understanding of the entertainment or sport industries and a desire to begin career exploration related to sponsorship management, sales, advertising, business, communications, or management.
• Have proficiency with Microsoft Office applications; MSFT POWERPOINT REQUIREDand Photoshop (or similar design program) strongly desired.
• Excellent verbal, written and presentation skills.
Six Flags promotes a drug and smoke free equal opportunity workplace.