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Brand Manager
Feld Entertainment
Palmetto, FL, United States
Job Details - this job has expired, please see similar jobs below
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories. Feld Entertainment's productions have appeared in more than 75 countries on six continents with 30 million people in attendance at its shows each year and include Disney On Ice, Disney Live, Monster Jam, Monster Energy Supercross, AMSOIL Arenacross, Marvel Universe Live, and Sesame Street Live. The meaningful result: Creating lifelong memories, one act at a time.
The Brand Manager for Domestic Brand Marketing will support the Director in developing marketing, advertising, promotional and PR materials and programs for Feld Entertainment's Ice and Stage brands in the United States and Canada. This position is responsible for maintaining and building the strength and integrity of the brand throughout the entire Feld Entertainment organization and externally with agencies, suppliers, and partners. The Manager will effectively develop materials needed to support our live touring shows by partnering with internal teams and external agencies and vendors. The ideal candidate will have demonstrated leadership kills, superior project management experience, a passion for marketing, and an affinity for Disney or related family entertainment and/or product experience.
Essential Job Functions
• Develop and execute show-specific and overarching brand strategies and marketing/advertising campaigns in the US and Canada that support and enhance Feld, Disney, and all licensor’s brand images, working directly with the Director of Domestic Brand Marketing to help maximize revenues.
• Work with and support Director to develop and manage marketing budgets, provide monthly updates of spending vs. budget, processing invoices, creating quarterly and year-end spending/accrual reports, and maintaining records of estimates and invoices.
• Act as primary liaison for show-specific information and communication among internal and external partners, including agencies, media partners, and field teams, driving business forward with creative print and broadcast materials, promotions, public relations, etc.
• Distribute weekly show tour route and analyze weekly sales trends as needed.
• In partnership with The Walt Disney Company, manage programs to create further exposure of Feld brands to other lines of business within Disney, and work with Disney to gain approval on marketing/promotional tactics developed at national or regional level.
• Manage internal SharePoint sites for shows and department.
• Assist with developing, designing, and implementing advertising and brand campaigns.
• Work with Brand Director and brand team to develop and monitor all business and campaign timelines, including but not limited to campaign budgets, deliverables and other internal projects.
• Serve as team liaison with touring show management staff and other departments including but not limited to: Creative Services, Marketing Services, Event Marketing & Sales, Public Relations, Relationship Marketing, Sponsorships, and all other departments that help to fulfill brand mission.
• Understand and report on competitive entertainment options, consumer behavior trends and general business trends that may increase effectiveness of brand marketing efforts.
• Review and approve marketing collateral and advertising developed by regional marketing and sales teams and partner with teams to develop coordinated marketing programs and monitor business results as needed.
• Participate in team meetings as needed.
• Accept all other relevant duties as assigned by Supervisor.
• Four-year college degree with emphasis in marketing, communications, advertising, or related field. Advanced degree in business/communications a plus, but not required.
• Experience in entertainment-related category and/or marketing to moms and children is preferred.
• Minimum of 5 years consumer marketing, advertising, or product management experience, including a working knowledge of print, broadcast, and digital advertising, including social media.
• Experience managing and partnering with agencies, licensees, outside vendors and internal/external clients.
• Strong business acumen, excellent oral and written communications and project management skills, ability to work well and meet deadlines under pressure, keen attention to detail, experience working both independently as well as in a team-oriented, collaborative environment within multiple levels of organization.
• Experience working in partnership with a national sales force or comparable field-based team.
• Experience in writing creative/marketing briefs, leading input sessions with agencies, and evaluating creative output.
• Ability to think creatively while still being results-driven, and inspiring trust through open communication, adaptability, and personal accountability.
• Working knowledge of social media sites and new media trends.
• Practical budget management experience.
• Proficient in Microsoft Office: PowerPoint, Word, Excel, and Outlook.
• Ability to travel domestically as required.
Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace.