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Creative Services Producer
The E.W. Scripps Company
Cincinnati, OH, United States
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Description
The Producer, Creative Services is responsible for writing and producing on-air promotions, proof of performance, and station sponsorship spots.
Key activities
• Conceptualize, write and edit on-air promotional spots for news, programming, web and special projects using multiple platforms
• Write, produce, edit news topicals and headlines to drive tune-in
• Works closely with reporters and management staff on story development and promotional script ideas
• Organize promotion projects
• Interact with and respond to social media audiences
• Analyze rundowns to coordinate the best on-air, social and digital marketing materials
• Provide analysis for digital audience engagement and review
• Track monthly analytics on all current social/digital platforms. Provide ways to optimize platform growth
• Work closely with the team on story development and promotional script ideas
• Work closely with affiliates to support programming on air and online
• Perform other duties as needed by management
Education & Experience/Certifications
• High School diploma (or GED) required. Bachelors degree preferred
• 1 - 3 years experience of writing or editing in local broadcast preferred
• At least two (2) years professional broadcasting marketing/promotions/creative services experiences required
Skills & Abilities
• Knowledge of social media maintenance
• Understanding of Nielsen rating sheets
• Strong writing, field production, and non-linear editing skills required
• Superb attention to detail, time management skills, and strong communication skills
• Experience with Final Cut Pro, AfterEffects, Adobe Creative Suite essential
• Experience working with camera, audio and light equipment
• Working knowledge of MAC systems
Work environment
• Must be able to lift up to 50 pounds
• Yes - Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required