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Director of Marketing
Meredith
Culver City, CA, United States
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Job Title
Director of Marketing - ShopNation
I. Job Summary | Major goals and objectives.
This position is responsible for the oversight of all paid customer acquisition channels and all email marketing efforts for Meredith’s Shop Platform.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
60% Responsible for overseeing all paid marketing efforts for Meredith’s Shop Platform including but not limited to SEM, Display, Social and retargeting. The individual will develop and implement strategic marketing plans and forecasts to achieve quarterly goals.
20% Responsible for overseeing all email marketing efforts for Meredith’s Shop Platform, including building Meredith Shop’s newsletter lists and growing revenue from the email lists. The individual will develop and implement strategic email acquisition and distribution plans and forecasts to achieve quarterly goals.
20% Work cross-functionally with Sales, Product, Merchandising, and Technology teams
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
BA/BS in Business, Marketing, Finance or equivalent training or experience
Experience:
Minimum 6 years proven experience successfully leading marketing efforts. Paid experience in addition to email marketing required.
Specific Knowledge, Skills and Abilities:
• Experience developing and growing profitable online marketing programs via SEO, SEM, email, as well as traditional display channels
• Strong leadership, follow-through, and organizational skills-Strong computer skills
• Microsoft office applications
• Must be proficient with web analytics
• Strong analytics, strategic and critical thinking skills
• Strong communication skills are essential
• Demonstrated successful track record in building and leading high-performing teams and developing individuals.
• Strong understanding of the digital marketing landscape is a must
• Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
% Travel Required (Approximate): minimal