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Digital Strategist
iHeartMedia
Maitland, FL, United States
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Job Summary:
Conducts financial modeling of prospective digital business ventures.
Responsibilities:
• Works with sales team to create digital online services' strategic and/or prospective business ventures Supports the negotiation of business development opportunities via statistical analyses and other assessment techniques.
• Work with national team to implement local market digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Build strong clients relationships through social media interaction. work to develop client recaps for biggest clients
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns. Establish best practices in digital marketing
• Stay up-to-date with digital technologies.
• Knowledge in digital product features and benefits Including Ad Tagging, Rich Media, Data Sharing for attribution and effectiveness, Audience Targeting, Viewability Studies, Systems (Adswizz, Operative, DoubleClick, and Adobe(Lotame)
• Focus on how digital products and results inter operate with our broadcast offerings.
• Support Market salespeople with clients for the sale of digital solutions like Targeted Streaming Audio, SmartAudio, Programmatic, Audience based selling, Audience Extension, Digital Takeovers etc.
• Work with Market sellers to create a complete digital proposal that meets the needs of the client, utilizes our best assets and complements the broadcast and other offline elements of an iHM proposal
• Work with sales clients to direct campaign optimization efforts
Qualifications:
• 3-5 years Digital Strategy experience. Google Analytics and IAB certification preferred.
• Able to work quickly and efficiently, delivering high quality results under the pressure of deadlines, with routinely quick turn-around times
• Excellent project management and prioritization skills with strong attention to detail, and high work standards
• Excellent oral and written communication skills; proven writing, editing, proofreading and copy-writing ability
• Can work collaboratively with a team, independently and under close direction
• Ability to work quickly and change priorities to adhere to daily deadlines; able to shift gears quickly
• TV or Print Digital Planning or Agency Digital Account Management preferred.