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Manager, Brand & Content Marketing
Crunchyroll
San Francisco, CA, United States
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Manager, Brand & Content Marketing - VRV
Ellation, Inc. is a transformative entertainment company and home of industry-leading platforms Crunchyroll and VRV. Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 25 million registered users and over 1 million subscribers. VRV is a fast-growing entrant in the SVOD space and is an audience-focused aggregation platform featuring premium SVOD channels including Crunchyroll, Funimation, Rooster Teeth, and Shudder.
We’re looking for a Brand & Content Marketing Managerto join our team in San Francisco in support of VRV specifically. Our offices in San Francisco, Tokyo, and Chișinău develop the product, design, engineering, marketing and content for Crunchyroll and VRV -- we are media and technology experts, and we lead with our digital-first DNA to create experiences for our passionate communities.
This individual will support the marketing team in planning, managing, and executing marketing campaigns for the launch of key titles on VRV as well as support larger overarching VRV brand campaigns. This position will support company goals of increasing engagement among existing users and growth among new audience. This person will need to have a deep understanding of the VRV audience and be highly in-tune with how the content interacts with our users - ultimately shaping the voice of the brand.
Responsibilities:
• Work closely with Head of Programming and Brand to develop marketing campaigns for key strategic titles in the VRV library.
• Manage the creative, goal setting, and operational execution of campaigns to build audience awareness of key VRV titles and increase video views.
• Work with business intelligence team to create data driven models for how content campaigns will affect promoted titles.
• Track and document best practices in content marketing and help VRV meet and exceed market expectations.
• Evangelize key programming internally and educate stakeholders on key titles and partners; help drive editorial vision and marketing strategy cross-functionally.
• Collaborate with creative teams on how to position and present key titles; actively participate in creative asset development.
• Inform marketing team on how to maximize/optimize reach to target audiences and support title usage for customer acquisition, lifecycle marketing and in-product communication.
• Manage internal and external partners including agencies and creative producers in VRV brand executions.
• Lead mid level experimental brand campaigns and help develop and support larger scale brand campaigns aimed to drive brand awareness and new audience.
• Actively provide creative insight and ideas during brainstorming and ideation sessions for building marketing initiatives.
• Support vision for VRV at conventions and events, working within a pre-determined budget.
• Be a creative and strategic thinker seeking an environment to contribute fresh ideas, new perspectives, and a wealth of enthusiasm.
Requirements:
• 4+ years experience in brand or marketing operations and a passion for content, media, and/or fandom.
• Demonstrated success in defining and launching commercially successful campaigns with a strong applied knowledge of marketing and digital video best practices.
• Proactive working style: take initiatives to improve process, proactively communicate with other stakeholders, follow-up on issues and bring deliverables to completion.
• Excellent communication and presentation skills. Ability to articulate creative thinking into clear strategy with solid follow up execution.
• Ability to communicate effectively and collaboratively with internal and external stakeholders.
• Experience working collaboratively across multiple departments (internal and external) including Design, Social, Events, Marketing, Analytics, etc.
• Attention to detail, outstanding organization, and prioritization skills are essential and all tasks must be carried out to the highest standards.
• Experience or deep understanding of OTT / SVOD / Digital Video Platforms is a plus.
• Project management experience is a plus.
Benefits:
• Competitive salary
• Medical, dental, vision, STD, LTD, and life insurance
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• On-site gym, showers, yoga, and wellness classes
• Catered lunch and dinner 4 days per week
• Fun, passionate and skilled co-workers
• Pet friendly environment - pet insurance and dog friendly office
*Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact jobs@crunchyroll.com before giving away any personal information.
About Crunchyroll
Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 25 million registered users and over 1 million subscribers. Fans connect through the most complete anime library including "Naruto Shippuden," "Attack on Titan," and “Dragon Ball Super,” events such as Crunchyroll Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.
Fans can also view Crunchyroll on VRV, an audience-focused aggregation platform featuring premium SVOD channels and a curated house channel, VRV Select.
About Ellation
Ellation, Inc. is a transformative entertainment company and home of industry-leading platforms Crunchyroll and VRV. With majority investment from Otter Media, a joint-venture between AT&T and The Chernin Group, Ellation operates at the intersection of technology and media to redefine the next wave of media interaction and consumption -- breaking down barriers to content experiences for passionate fans around the world. Ellation’s offices in San Francisco, Tokyo, and Chișinău develop the product, design, engineering, marketing and content that brings our communities of passionate fans together.
About VRV
VRV is a leading audience-focused aggregation platform featuring premium SVOD channels including Crunchyroll, Funimation, Rooster Teeth, and Shudder, alongside a curated house channel, VRV Select. Created to provide fans with a next-gen entertainment experience, VRV offers immersive content experiences in a digitally-driven environment via bundled subscription, a la carte subscription, or ad-supported options. As a platform, VRV helps partners extend their reach and distribute their premium content through a high-quality, branded experience on mobile, web, and popular living room devices.