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Account Executive - Digital Sales
Gannett
Asbury Park, NJ, United States
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Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
USA TODAY NETWORK in Westchester, NY, the leader in delivering engaging news and information, has an immediate opening for a Sales Executive, Auto. We deliver an ENGAGED AUDIENCEusing a variety of SOPHISTICATED TOOLSand resources, and provide our clients the INTEGRATED MARKETING EXPERTISEto help them meet their goals.
In this role, you will:
• Sells auto marketing solutions to the regional or large account sector that makes decisions locally.
• Grows market share within a designated account list through the combination of acquiring new business and increasing current client spend while increasing client satisfaction.
• Deals with primarily large, complex Auto dealers and groups, multiple decision-makers and influencers.
• Develops and executes account plans for each client utilizing USA TODAY NETWORKS’s auto go-to-market strategy and tools.
• Utilizes deep customer, market, and segment proprietary insights to bring new information and offers to dealers that compel action via a Challenger sales approach.
• Highly proficient at understanding and synthesizing data, and “story telling” to drive auto dealer understanding and action.
• Develops a keen understanding of the automotive segment, competitors, and USA TODAY NETWORK’s positioning in the marketplace.
• Identifies complex customer needs and builds cohesive marketing strategy and custom client solutions that differentiate USA TODAY NETWORK from competitors.
• Leverages multiple USA TODAY NETWORK resources and partners to develop optimal client solutions including print and digital products. Proficient in USA TODAY NETWORK’s premium digital capabilities.
• Leverages Cars.com with aligned accounts to grow Cars.com and other USA TODAY NETWORK business
• Works with C-level clients, corporate and matrixed organizations.
• Articulates USA TODAY NETWORK’s value proposition and prove ROI with data.
• This is an outside sales position.
We offer a robust, rewarding career experience:
• Work with the best: We’ll surround you with talented leaders driven toward your success and ours.
• Do good here: Further your career while working to serve the greater good in our community.
• Go big: We’ll equip you with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers.
• Get paid well: Enjoy base pay with unlimited earning potential. We want the best so we are paying the best.
• Get in now: Join the ground floor of a national organization in the midst of rapid transformation to a new and exciting media start-up – an invaluable career experience.
• Quarterback a top notch team: Receive excellent support from an account manager, a digital campaign manager, a marketing strategist and more.
Signs you may be a great fit for the job:
• You’re a battletested competitor with the war stories to prove it.
• When you communicate, people listen. And when you listen, people feel heard.
• You care deeply about your community and have taken steps to make it better.
• You’re the natural born leader in any group. And you love stepping up to the plate.
• You’re a fearless explorer with an insatiable urge to travel, explore new hobbies and try new things.
• You’re a problem solver who thrives on challenges and can simplify the complex.
• You graduated college with an impressive GPA and an extracurricular life OR you possess equivalent experience.
• You possess 3-4+ years of sales experience.
Qualified candidates for the position must demonstrate these key competencies:
• History of driving results
• Ability to think and act strategically
• Fundamental AND Challenger sales skills
• Strong two-way communicationskills
• Effective collaborator and delegator
• Aptitude or acumen for digital marketing