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Senior Programmatic Analyst
ZenithOptimedia
Chicago, IL, United States
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Company Description
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Job Description
The Senior Programmatic Analyst is responsible for learning the best practices of biddable media planning and buying, while working hand-in-hand with Supervisor & Investment colleagues for a fun and exciting energy drink client. Day-to-day duties will include identifying and implementing campaign optimizations as approved by Supervisor, while also providing regular input in the construction of tactical recommendations, reporting and status documentation.
The ideal candidate will have some prior experience with digital bid management platforms or digital advertising tools such as DoubleClick (Google) or The Trade Desk; Active campaign optimization efforts is a plus. Desired experience may also come in the form of Social Media campaign management (Facebook, Instagram, Pinterest, Twitter, and LinkedIn).
Must-haves include a minimum of 1.5 years of experience in a marketing/advertising analyst role with hands-on experience in the programmatic and/or paid social media space. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth, development and mentorship.
SPECIFIC RESPONSIBILITIES
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Qualifications
• Four-year college degree
• Minimum of 1.5 years of experience in a marketing analyst role with previoous experience in programmatic
• Understanding of traditional and interactive media planning elements Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detail work campaign performance
Additional Information
All your information will be kept confidential according to EEO guidelines.