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Account Executive
J2 Global
Asheville, NC, United States
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Description
The Account Executive is the primary contact for brand managers and agency account executives for a variety of pharmaceutical brands. The Account Executive is the face of Everyday Health Professional for his/her assigned accounts and is responsible for effectively executing campaigns from initial contract through implementation and campaign reporting. This includes managing client relationships and campaign implementation including leading client calls, finalizing campaign KPI’s, creative asset development, product implementation, managing timelines and program tracking, reporting and program insights. The platforms employed will include but are not limited to digital media campaigns, email campaigns, and other tactics aimed at increasing physician awareness and utilization of specific pharmaceutical brands.
The Account Executive thinks strategically with the ability to focus on details of tactical issues and collaborate with a dynamic cross-functional team of the company’s sales, sales strategy, marketing compliance, design, deployment, and operations staff. As such, the Account Executive is a highly organized communicator, both verbally and in written form.
RESPONSIBILITIES:
• Manage execution of campaigns for a select assignment of brands from initial contract through execution, pacing, reporting, and billing.
• Build solid client relationships and serve as day-to-day contact with agency / media buyer reps and pharmaceutical brand managers.
• Engage with management and other departments to ensure promotional campaigns are developed and implemented to ensure optimum results.
• Provide a high-level understanding of the brand’s clinical experience, positioning, messaging, and differentiation from competitive products.
• Manage campaign pacing & optimization with cross-functional partners, and monthly billing reconciliations to ensure monthly, quarterly and program revenue expectations are met.
• Maintain in-depth knowledge of Everyday Health Professional products, inventory and pricing via collaboration with internal departments
• Work with data and deployment team to ensure targeting accuracy.
• Use dashboard to provide key campaign performance metrics.
• Provide key learnings and insight on campaign performance to internal stakeholders and clients.
• Support sales and recommend organic sales opportunities for client campaign renewals and incremental business
QUALIFICATIONS/REQUIREMENTS:
• 4 Year College Degree or other advanced degree in business and/or marketing communications
• Strong communication skills
• Ability to understand the medical / Pharmaceutical industry regulatory environment, organizing principles and business models
• Copy writing skills that involves the ability to re-purpose existing materials preferred
• Ability to understand the clinical aspect of Pharma brands
• Ability to understand the medical / Pharmaceutical industry regulatory environment, organizing principles and business models
• Agency experience a plus
• Passion for new and emerging technologies and an understanding of how they can be applied to benefit businesses.
• Understanding of digital content, marketing platforms/delivery systems and their business models
• Demonstrated ability to manage multiple, parallel projects
• Strong ability to identify technical solutions to business problems/needs
• Experience working in positions with high personal accountability combined with the ability and experience to influence decision-making
• Entrepreneurial spirit and ability to work independently – self-motivated, knowledgeable and passionate for success
• Ability to solve problems and bring timely resolution to issues.
• Ability to collaborate and work well internally with internal departments and stakeholders.
• Superior listening and communication skills, both oral and written.
• Positive attitude, enthusiasm, high energy, sense of humor.
• Willingness to travel as needed
COMPANY PROFILE
We are a leading provider of digital health and wellness solutions. We attract a large and engaged audience of consumers and healthcare professionals to our premier health and wellness properties. We enable healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payors and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Our content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media. We are committed to empowering and inspiring people to live their healthiest lives every day.
About j2 Global
Founded in 1995, j2 Global® (NASDAQ:JCOM) is an award winning, leading provider of Internet services through its two divisions: Business Cloud Services and Digital Media.
The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe® and Onebox® and operates a messaging network spanning 49 countries on six continents.
The Digital Media Division, created with j2 Cloud Services’ November 2012 acquisition of Ziff Davis, Inc.
Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.
As of December 31, 2016, j2 Cloud Services had achieved 21 consecutive fiscal years of revenue growth.
Our Culture:
At j2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
J2 Global offers competitive salaries, health benefits, a 401k, and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then j2 is the place for you.
J2 Global® is an Equal Opportunity Employer.