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Director, Digital Planning & Strategy
ZenithOptimedia
New York, NY, United States
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Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.
Job Description
Core Responsibility:
Manage holding-company-wide inbound RFP’s to support both the Precision Media pre-sales and brand development teams, as well as post-sale teams by overseeing our Apex digital partners in collaboration with the broader group. This person will work to help determine the best, and most strategic use of our positions in the marketplace, and leverage our relationships to ensure we have our best foot forward for each campaign that we put live.
This person will also manage overall team obligations by handling the partner relationships for day-to-day needs and issues as they arise. Part-and-parcel with handling these needs, this person will also serve as a liaison and workflow manager across Pre/Post sales, as well as Business Development at Precision.
The key to this role is to ensure the seamless execution of the buys by helping oversee both the process, as well as the sales teams on the partner side, so that we are always managing the expectations of our clients and delivering on broader business goals and campaign KPI’s.
Day-to-Day Functionality:
• Collaborate with pre-sales and brand development to ensure a timely, on-par response to agency requests; as well as leading on-boarding conversations both in-person and over the phone for new biz opportunities as they arise
• Help create a high-level digital media plan based on the agency RFP that is both grounded in client historical KPI’s, and tied back to our marketplace positions
• Liaise with both Brand Development and Strategy teams to streamline the workflow process
◦ Focus on managing our Apex partnerships to help steward the process from soup-to-nuts
• Handle any internal on-boarding’s with Business Development and Strategy for our new partners and guaranteed products to ensure there is no possibility of confusion
◦ This will include putting together the sell sheet with Strategy for all new offerings
• Assist in solutions-oriented work-arounds should we run into issues with things like: tagging, data partner usage, pacing and frequency, etc. – this will also include handing agency calls and meetings with the digital buyers
Qualifications
• Minimum of 5-7 years of agency-side digital buying and planning
• Proficient in the use of all digital buying tools such as Prisma
• Proficient in Excel and PowerPoint
• Proficient in the overall online video marketplace including, but not limited to:
◦ Network Full Episode Player (FEP) – GRP extensions to TV buys
◦ Skippable pre-roll/mid-roll – TrueView, open-exchange buys, etc.
◦ Outstream video
◦ Programmatic video buying
• Broad understanding of the digital marketplace and the role of multiple media formats
• Experienced in both the management of campaigns and teams that deliver on them
• Negotiating with, and managing digital business partners and vendors
Additional Information
All your information will be kept confidential according to EEO guidelines.