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Relationship Marketing Specialist
Feld Entertainment
Palmetto, FL, United States
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Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories. Feld Entertainment's productions have appeared in more than 75 countries on six continents with 30 million people in attendance at its shows each year and include Disney On Ice, Disney Live, Monster Jam, Monster Energy Supercross, AMSOIL Arenacross, Marvel Universe Live, and Sesame Street Live. The meaningful result: Creating lifelong memories, one act at a time.
The Relationship Marketing Specialist will fill a critical role in ensuring that Feld Entertainment’s direct marketing efforts (Direct Mail and Email) are completed on time and on budget. Working with the entire production team, the ideal candidate will have strong organizational skills and be detail-oriented, while maintaining a friendly and accommodating attitude to stakeholders throughout the organization. Some of the day-to-day responsibilities include: producing and deploying e-mail campaigns; designing, in conjunction with the Promoter, effective direct marketing campaigns; testing and reporting. The Relationship Marketing Specialist may also be assigned regions and/or brands to work closely with and will be expected to maintain a strong relationship with those teams.
Essential Job Functions
• Create and deploy e-mail campaigns in support of organizational objectives.
• Consult with Promoters on campaign initiatives; recommend campaign elements and budgetary requirements for execution.
• Maintain situational awareness on projects in process and upcoming engagement needs. Engage with teams throughout the organization to ensure campaign elements are delivered on time and on budget.
• Plan subject line tests, hold out tests and other testing elements to create learning. Share results with other team members.
• Ensure CAN-SPAM, COPPA and DMA compliance when executing campaigns.
• Set up email campaign list selections.
• Attend relevant meetings and distribute content to team as required.
• Report on campaign results. Provide insight on efforts, learnings and suggested recommendations for future campaigns.
• Assist with other production duties as requested.
• 3+ years of work experience in a fast-paced, dynamic organization is required.
• Comprehensive knowledge of Word, Excel and Powerpoint is essential.
• Bachelor’s Degree required.
• Experience working with database marketing required.
• HTML and/or CSS experience required.
• Live Event experience strongly preferred.
• Knowledge of campaign management tools a plus. Adobe Campaign (Neolane) experience highly preferred.
• Adobe Creative Suite experience.
• ESP experience required. Adobe Campaign is highly preferred.
• Ability to prioritize multiple projects and solve problems to meet deadlines.
• Excellent organizational skills.
• Strong listening and writing skills.
• Attention to detail.
• Must have excellent interpersonal skills and be able to work with various types of stakeholders with varying levels of skill/knowledge.
Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace.