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Director of Marketing & Communications
NYFA
Philadelphia, PA, United States
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Description
FringeArts’ Director of Marketing and Communications works directly with a cross-departmental team, led by the President/Producing Director, which will drive implementation of FringeArts’ new, forward thinking Strategic Plan. FringeArts presents an annual 16-day performing arts festival in September in venues all over Philadelphia and presents programming year round in its 220 seat theater on Philadelphia’s waterfront. FringeArts’ facility also includes two social spaces – a restaurant and bar and a seasonal outdoor biergarten. This position offers an excellent candidate an opportunity to be part or a skilled and energetic team that presents exciting contemporary performances by international and regional artists as well as outstanding emerging Philadelphia-based artists.
The DMC will work with our Programming, Production and Development staffs to develop a coordinated and creative approach for reaching our audience building, sales and fundraising goals. The DMC is responsible for maintaining FringeArts’ identity and messaging across the organization, as well as developing and executing a cohesive marketing and communications plan for FringeArts’ and its programming segments.
Responsibilities:
• Create marketing and communications plans to drive attendance and increase revenue
• Develop mechanisms for evaluating impact of marketing and communication plans
• Collaborate cross-departmentally to set sales goals, pricing, and marketing direction for all shows and programming segments
• Design marketing campaigns to create broader awareness of FringeArts, the Festival and year round programming, increase sales to existing patrons, build loyalty, and attract new patrons
• Conduct marketing and sales research and analysis to inform marketing strategies
• Acquire media sponsorships
• Plan and place advertising across all media
• Manage web content
• Develop relationships with local and national media; track industry trends to develop story ideas and proactive pitches
• Write and distribute press releases; arrange and oversee media interviews, filming and press photography; manage press tickets and packets; maintain online press room
• Work directly with outside graphic design firm on the creation of a visual identity for programming segments, Festival guide and associated collateral
• Maintain brand consistency and messaging across the organization
• Design and implement patron surveys and analysis
• Manage and coordinate show photography for archival record
• Provide marketing plans and budgets for grant applications
• Manage press tracking and reporting, maintain and update internal PR database
• Oversight and implementation of social media strategy on multiple platforms
• Develop and manage relations with partner organizations, including with our restaurant partner; develop creative outreach to develop beneficial new partnerships for the organization
• Develop Press Packets and respond to media requests and manage press comps, including during annual festival
• Create and launch press releases, media advisories and other press materials
• Schedule interviews with media for organization’s representatives and provide information and images and handle all media inquiries
• Assist Development staff with copywriting and other communications as needed
• Oversee Ad sales
• Manage Department staff including marketing coordinator, communications coordinator, information manager, blog manager and distribution manager
• Develop (with Finance Director) and manage department budget
Qualifications:
• Minimum of three years professional experience in marketing and public relations, preferably in the performing arts
• Ability to develop marketing strategies, advertising campaigns and partnerships
• Demonstrated ability to set and achieve ticket sale growth
• Think strategically and react quickly to ever-changing marketplace and institutional needs
• Excellent written and verbal communications skills; ability to translate complex concepts into compelling copy for the press and general public; creative thinker
• Demonstrated interest, expertise and/or experience in the performing arts
• Adept at multi-tasking and prioritizing in a fast-paced environment, team player
• Confident public speaker and presenter
• Working knowledge of InDesign and/or Photoshop
• Knowledge of regional and national media outlets; existing relationships with members of the press strongly preferred
• Knowledge of arts and culture as well as Philadelphia community a plus
Benefits:
This is a full-time exempt position. Annual salary range is commensurate with experience. Includes generous health and leave benefits.
EOE: FringeArts is an equal opportunity employer. FringeArts works to respond to and reflect the diversity of our city. We encourage and support applicants of color for this and all open positions.