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Marketing Communications Specialist - Account Management
Pearson
Chandler, AZ, United States
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Description
The Marketing Communications Specialist is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MCS may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MCS utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MCS may be allocated to focus on a particular component of the marketing life cycle and or service.
General Responsibilities
• Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.
• Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
• Supports communications projects for various components of the marketing life cycle or services.
• Participates in the development, execution and/or servicing of marketing objectives.
• Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
• Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
• Creates buy in from multiple constituents in a collaborative cross-functional environment.
Qualifications
• 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
• Minimum 3 years’ experience in Marketing Account Management or Services
◦ Experience analyzing and developing marketing content, communications and visual strategies that support the brand
◦ Experience working within and maintaining client identity standards across channels
◦ Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc.
◦ Coordinating the development & deployment of marketing collateral
◦ Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.
• Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns.
Supervisory Responsibilities
• None
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.