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CRM / Salesforce Business Analyst
Taylor Communications
Pompano Beach, FL, United States
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Description
Position at ComplyRight, Inc.
CRM/Salesforce Business Analyst
ComplyRight, Inc., a leading marketing and product development company and Sun-Sentinel “Top Workplaces 2017” award winner, seeks an experienced and talented Salesforce Business Analyst to lead the transition to the new Salesforce.com CRM platform. The analyst must possess hands-on Salesforce.com administration skills to implement and collaborate with marketing teams to set up and optimize automated contact strategies within CRM tool. We’re looking for a dynamo with both technical and analytic skills and marketing expertise.
Department: Marketing
Reports to: Senior Director, Marketing, Sales & Customer Service
Responsibilities:
• Perform application configuration and customization of CRM system (building screens, designing custom objects, developing workflows, etc.), including testing and evaluation to ensure quality and consistency.
• Oversee data integrations with external systems, including third-party email and data analytics tools.
• Prepare and document data conversion requirements for mapping from company systems into CRM.
• Develop, document, and execute test plans to assess the integrity and accuracy of business processes, CRM module functionality setups and modifications, enhancements, customizations, and patches.
• Support, analyze, and resolve critical production application issues as required.
• Construct summary and detailed views in Salesforce.com for all subject areas (campaign, lead, prospect, opportunity, pipeline, account, and revenue activities).
• Analyze, plan and execute CRM strategies that measurably impact sales, onboarding, cross-selling, and retention.
• Implement system/process workflow template development and data filtering criteria within CRM system.
• Establish and implement CRM best practices to ensure proper lead/account setup, effective lead management and accurate reporting.
• Perform daily/weekly data maintenance functions, including creating and managing databases, preparing and loading leads, and delivering standard dashboards and ad hoc reports.
• Follow and implement new releases, patches, and system updates.
• Develop and maintain end user training documentation and deliver training to users as required.
• Complete other projects as assigned by manager.
Requirements:
• Bachelor’s degree or equivalent required
• Salesforce.com CRM Administration certification required.
• Minimum of 3-5 years in Salesforce Administrator role, including configuration of Salesforce.
• 3 -5 years with requirements gathering, documenting, hands-on detailed system design, end user support, and implementation required.
• Highly analytical and inquisitive, with innate ability to interpret data and solve problems
• Ability to work well in a team environment, objectivity and openness to others’ views
• Exposure in a B2B direct marketing environment preferred
About Our Company
Our Total Rewards package of benefits and compensation reflects our bold commitment to creating opportunity and security for employees.
ComplyRight, a division of Taylor Corporation, specializes in creating and marketing a wide range of HR-related products and services for today’s employers. We offer a casual and friendly work environment with a small-business feel and big-company benefits, including Medical/Dental/Vision, 401(k) with matching, Paid Time Off, Flexible Spending Accounts, Life & Disability Benefits, Employee Assistance Plan, Employee Discount Programs and more. We are an Equal Opportunity Employer.
We offer an attractive compensation package, including a competitive base salary, and a competitive benefit package including health, dental & vision insurance, 401K plan, profit sharing, PTO (paid time off) and Holiday Pay. Eligible employees may take advantage of our health, dental & vision benefits, as well as Holiday Pay beginning the first day of employment.