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Manager, Global Channel Marketing
Bose Corporation
Framingham, MA, United States
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Responsible for defining global channel marketing objectives and strategies for launch and marketing campaigns to support Bose Professional’s goals, growth and success. Defines and understands sales challenges in each core Pro segment (live, bms and engineered) and cultural distinctions across all geographies and languages globally.
Builds a global channel marketing team as a vehicle to build and implement programs consistently across the globe, and to collect the voice of team on existing and new programs.
Collaborates with Sales Managers to ensure marketing content and programs meet their needs, and customer needs. Represents voice of global sales to align with product launch plans; input from field; reps and customers, product positioning, sales tools and timelines.
Develops and implements communications programs: advertising media, sales/marketing content, email marketing, co-op marketing campaigns, and other efforts aligned with goals. Leads program integration worldwide.
Directs and manages APSG channel marketing team to deliver strategic and engaging communications, including content, relevant partnerships, customer events and regional events. Manages several agencies to develop and produce content, deliver and track effective media plans and programs designed to support sales process.
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