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Senior Business Analyst
Meredith
Culver City, CA, United States
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Job Title
Senior Business Analyst
The Business Analyst ensures that MXM creates innovative, client-specific strategies that transform how clients conduct business online.
Works closely with clients and other external stakeholders to identify and elicit key business objectives, define business requirements, and help formulate/execute comprehensive digital strategy.
Documents and defines business requirements and scopes solutions for projects. Works closely with all project team members, including User Experience, Creative, Engineering, Analytics, Account Management to ensure business requirements are met throughout the project lifecycle.
Defines and prioritizes features and functionality and identifies required business rules to support features and functionality.
Generates recommendations based on competitive analysis, metrics analysis, online best practices, brand strategy, research (primary and/or secondary), etc.
Collaborates with the Account Director and Project Managers on an on-going basis to create strategic initiatives for clients.
Creates industry trend and competitive analysis reports for client.
Works with analytics team to extracts and analyze website metrics. Collaborates on monthly and ad-hoc analytics reporting.
Essential Job Functions
85% - Documents business requirements & scopes solutions (including features and functionality)
10% - Define best practice web-site strategies that align with overarching client digital marketing strategies.
5% - Review/Assess/Analyze client web analytics data and make recommendations