This job has expired, please see additional jobs below
Senior Analyst
ZenithOptimedia
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Description
Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449—a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
Job Description
The Starcom Advanced Analytics and Insights (AAI) team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.
The Senior Analyst is an advanced entry-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.
RESPONSIBILITIES
• Help drive day-to-day research & analytics efforts while delivering high impact, actionable insights
• Execute consumer, media, brand, and market research that will drive the client’s business
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research (Nielsen, IMS, ComScore, etc.) and proprietary agency resources to client’s business
• Evaluate new and potential data partners to identify the best resources and approaches
• Proactively educate internal and external clients on research, tools, and approaches
• Foster strong relationships with internal and external client teams
• Craft POVs for internal and external knowledge sharing
Qualifications
• 1-2 years in media/marketing research, consumer insight, business consulting, or digital advertising research
• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, or sociology
• Experience with quantitative or qualitative research and working with large data-sets to create insights
• Familiarity with syndicated and customer data environments
• Knowledge of statistical software packages and coding languages (eg SAS, SPSS, R, Python) a plus
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.