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Campaign Manager
Dex Media
Moraine, OH, United States
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Description
SEM Analyst – Moraine, OH
Interested in working for a high performing company with great benefits and culture?
Berry Network is seeking an experienced SEM – PPC Analyst to serve as the primary campaign manager for high-touch national and regional Pay-Per-Click clients. This position requires a commitment to delivering high levels of performance in competitive markets utilizing channels such as Google AdWords and Bing Ads. Applicant must possess a deep understanding of PPC campaign creation, ongoing management and optimization, and reporting using a variety of software.
Responsibilities include:
• Proposal development for new and renewal programs
• Engagement with fulfillment and other parties during campaign set-up
• Content development for text ads, display ads, and associated landing pages
• Develop and implement optimum PPC budgeting and bidding strategies
• Construction of keyword lists by industry verticals in accordance with advertiser focus
• Measure and analyze campaign performance against advertiser objectives and KPIs
• Proactively optimize campaigns to maximize performance
• Trouble-shoot performance issues and problem solve
• Drive continued innovation and best practice implementation, regularly sharing knowledge with teammates
• Examine search query behaviors for competitive insight, industry specific trends, and optimization tactics
• Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization
• Work with all roles in the company – product development, fulfillment, sales, marketing, creative, finance, etc.
• Lead client reviews and presentations
Job Requirements:
• Minimum of 2 years working directly in Google AdWords and/or Bing Ads platforms
• 2+ years of experience working with bid management tools such as Acquisio or Kenshoo
• Demonstrate an in-depth understanding of Pay-Per-Click mechanics, analysis, and reporting
• Proficiency in Microsoft Excel with the ability to compile and sort data via use of pivot tables, vlookups, hlookups, macros, and conditional formatting.
• Ability to work in a fast-paced environment and meet deadlines
• Strong organizational skills and ability to manage multiple clients/projects
• Independent Worker, Self-Starter
Other Skills/Abilities Desired:
• Experience in working with large, corporate, and national accounts
• Google AdWords Certification
• Dedication to self-development in the areas of marketing, web development, analytics, and marketing strategy
• Proficiency in Google Analytics and Google Tag Manager
At DexYP, we champion and empower our clients to thrive in today’s competitive environment and we feel good about that. We specialize in providing them the tools they need to compete against the big guys, the national chains that are dominating the marketplace. These tools will save them time, money and keep them connected with their customers, wherever they may be. They also allow them the ability to control their operations at anytime, anywhere, from the palm of their hand.
Why choose DexYP?
Our team members are our most valued asset. We give them the chance to grow their skill set and take their career as far as possible. They work hard, make great money and have fun doing it. You’ll be a part of a strong and stable company that’s current client base exceeds 700,000 and who’s forecasted 2017 sales are over $2 billion. You’ll feel good about what you do and that you’re making a difference by supporting local business across the country to help ensure they continue to succeed and survive