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Senior Account Executive
NYFA
New York, NY, United States
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Description
The Senior Account Executive executes and supports media relations campaigns for FITZ & CO's wide network of international art-world clients. The Senior Account Executive is to implement FITZ & CO’s systems and processes for all aspects of his/her work.
ESSENTIAL JOB FUNCTIONS (Duties include but are not limited to the following):
• Lead and execute media relations campaigns for major international art world clients
• Implement campaign strategy
• Interact with clients on a daily basis and help to ensure that client expectations are
being met
• Pitch features, reviews, and news stories to newspapers, magazines, online media, and
broadcast media, in local, national, and international markets
• Write media releases and other media materials, including but not limited to Q&A’s,
briefing documents, and fact sheets
• Proofread media releases and other PR materials
• Organize media events and work onsite at these events
• Update database and mailing lists of media and art world contacts. Research new
media contacts in order to grow relationships between FITZ & CO and key media
• Contribute to the growth and development of FITZ & CO as an agency both through
supporting internal systems as well as offering ideas for new business leads and contacts
• Assist with administrative tasks, including tacking and reporting media coverage, as
needed
KEY RELATIONSHIPS:
• FITZ & CO’s Media Relations Team as well as the Social Media and Marketing teams
• Current clients: reporting, communicating, arranging meetings, and attending client
meetings
• Media: Editors, critics and writers of major magazines, newspapers, and online media.
Producers and hosts of broadcast TV and radio. All media covering arts, culture,
fashion, lifestyle, business, finance, and general news.
SUPERVISORY RESPONSIBILITIES:
• Trains new members of team
• Leads accounts
• Supervises interns along with Account Coordinators on staff
WORKING CONDITIONS:
• Work is performed primarily in the FITZ & CO New York office, with travel as
required
• Account Executive is required to be available often before and after company’s normal
office hours (M-F, 10-6), and on weekends
• Must adopt and make daily use of office systems such as time tracking (Harvest) and
CRM (SalesForce and Cision).
REQUIREMENTS:
• College graduate with 5-7 years of professional experience in public relations,
communications, and fine arts, preferably at a PR agency
• Proven track record of delivering print, broadcast and online media results
• Independent self-starter; ambitious hard-worker
• In-depth knowledge of and relationships with the media, specifically art-world and
cultural media and key writers, editors, and producers
• Existing art-world media contacts
• Strong written and verbal communications skills
• Excellent organizational skills
• Mac-savvy
• Technical skills: Microsoft Word, Excel, Outlook, Photoshop, Powerpoint, experience
with Salesforce and Harvest a plus
• Knowledge and interest in social media
• Foreign language skills a plus